Marketing charlatans are damaging your brand! I had conversations with a number of chiropractors today, and the while the story was fresh for them, I've heard it many times before. Chiropractors running low-cost new patient specials on Facebook tell me the same...
At the core of a healthy, growing medical practice, you’re more likely than not to find an effective marketing strategy. These strategies usually cover digital marketing, offline advertising, and intentional efforts to build referral relationships with other...
There is a lot of confusion when it comes to terms like “brand” and “branding”. Let’s dive right in and talk about what these terms mean, and what they don’t mean.BrandWhat it is NOT: It is not your logo or name.What is IS: The...
Managing online reviews is a critical part of any doctor’s marketing strategy. It’s important to note that the vast majority of negative reviews (19 out of 20) are caused by inadequate communication and disorganized operations. It essentially comes down to...
Inbound Marketing is the process of generating helpful, relevant content for very specific buyer personas that is meant to guide them along the Buyer’s Journey, positioning a brand for success well before the prospect is ready to buy. This philosophy first...
In today’s competitive healthcare landscape, patient referrals are not only critical for a medical practice’s success they are necessary for survival. Subsequently, one of the most underutilized methods of marketing and opportunities for practices to gain...
Healthcare content marketing arrived years ago. Physicians are using content marketing to build their medical practices. If you feel like you are running behind, here’s a quick definition:Content Marketing: attracting your target audience to your website...
It’s the number one question on the minds of doctors we meet with to discuss practice marketing, and rightly so. "How much should doctors spend on marketing?"Let’s take some of the mystery out of marketing budgets and develop a formula that can serve as a...
Medical practices and doctors take note: According to a recent KPCB Internet Trends report, online video will account for 74% of all online traffic in 2017. Americans are looking for health-related content - 80% of adult Internet users, (93 million) have searched...
Social media can be daunting for any business. It’s difficult to keep up with platforms, changes, and best practices. Marketing for doctors and medical practices have the added challenge of Protected Health Information and HIPAA.We see doctors taking all kinds...
Many physician practices would prefer not to think about online doctor reviews, and for good reason. It can be easy to feel powerless when it comes to responding to feedback. Unlike other business owners, who are able to provide their side of the story on public...