by Casey | Nov 29, 2023 | Doctor Marketing, Healthcare Marketing
Ever wondered how long it takes before your business starts seeing green from all those dollars spent on wooing new customers? Enter Customer Acquisition Cost (CAC) Payback Period – your business’s financial health checkup wrapped in a metric. Why CAC Payback...
by Casey | Sep 15, 2023 | Doctor Marketing, Healthcare Marketing
In the ever-evolving landscape of healthcare marketing, certain principles remain steadfast while new dynamics continually emerge. As we step into 2024, it’s crucial to realign your strategy to cater to the shifting patient expectations and technological...
by Matt Brannon | Sep 7, 2023 | Doctor Marketing
Managing online reviews is a critical part of any doctor’s marketing strategy. It’s important to note that the vast majority of negative reviews (19 out of 20) are caused by inadequate communication and disorganized operations. It essentially comes down to providing...
by Casey | Feb 13, 2023 | Doctor Marketing, Healthcare Marketing, Sales & Marketing
We’re big fans of video marketing. In fact, it drives most of our campaigns. We frequently talk to businesses that want to use video in their marketing but don’t know where to begin. Why not start with your customers? Testimonial videos build your brand...
by Matt Brannon | Aug 20, 2020 | Doctor Marketing, Healthcare Marketing
Have you ever met one of those people who seems to be doing exactly what they were created to do, and their energy is so infectious that you just want to be a part of it? Dr. Tony DeRamus is one of those guys. If you spend time with Dr. Tony, you can feel the...
by Casey | May 20, 2019 | Creating Awareness and Engagement, Doctor Marketing, Social Media
Marketing charlatans are damaging your brand! I had conversations with a number of chiropractors today, and the while the story was fresh for them, I’ve heard it many times before. Chiropractors running low-cost new patient specials on Facebook tell me the...