Facebook Business Manager is a powerful tool for businesses that need multiple people involved in managing Facebook and Instagram, have multiple assets to manage, or want deeper insights into audiences and targeting. This is a quick guide to help your team get up and...
Marketing charlatans are damaging your brand! I had conversations with a number of chiropractors today, and the while the story was fresh for them, I've heard it many times before. Chiropractors running low-cost new patient specials on Facebook tell me the same...
Earlier this year, Facebook announced they were changing the way that content was served up into the news feeds of its users. For businesses, the effect was that breaking into the news feeds of people who already liked or followed a page was going to be difficult....
If you are starting to feel like Facebook pulled the old bait-and-switch on you, you are not alone. Many businesses feel like they were drawn to the promise of a vast audience, and just when things started to get rolling, the rug was pulled out. Reaching your audience...