Clinton Pickens has been doing standup comedy all over the world for the last 20 years.
He’s also an award-winning filmmaker. He’s frequently on our writing team, which means he’s also an award-winning advertiser. He’s ghost written in major publications for celebrities that everyone knows.
When it comes to marketing and advertising, if you can’t write copy, you ain’t got nuthin!
Was that good copy?
Probably not. Let’s learn a little more together about what makes good copy and look at some examples of GREAT copy.
Man… there are some jokers out there who will take your money. If you’ve been around for a while you know what I’m talking about. But how can you tell? Sometimes they seem so legit. Luckily, we’ve put together three questions that will reveal the good, the bad, and...
There are two kinds of business content: Horrible content Content that is not horrible Here are some examples you’ve seen of typical business content that is horrible: Blog posts that are stuffed with keywords trying to get a Google ranking. Blog posts that are...
Our county issued a stay-at-home order last night through April 12.Most of the country is already there.Everyone is scared. Either of getting sick or losing their job/business or both.It’s hitting everyone differently. Some of us are still able to work because...
We chuckle when we see the "Texas Hammer" ads, but you know what? They've been working for Jim Adler for a long time. It's because (in his own way) he's identified with his customer's pain and frustration and promised that he's going to go and crush the bad guy that...
Marketing charlatans are damaging your brand! I had conversations with a number of chiropractors today, and the while the story was fresh for them, I've heard it many times before. Chiropractors running low-cost new patient specials on Facebook tell me the same...
I just (finally) read "Things a Little Bird Told Me: Confessions of the Creative Mind" by Biz Stone. I loved it. I closed the book about a week ago and the major insight that is staying with me is the way that Biz defines his life's work: helping...
I got served an ad the other day on Facebook that really bothered me.It was from another agency that serves the same type of client we do – but with a much different marketing philosophy.What bothered me was – what he was doing is a lot easier than...
The year was 2003.I graduated in December,got married a month later in January.No Job.It was a time in my life when I was trying to answer a lot of big questions.Who do I want to be?What am I good at?What do I want to become good at?Do I have what it takes?A job...
We get it.You give your patients excellent care…Your brand is all about quality…But you don’t always feel that’s the image you’re putting out there online.I’m not going to lie to you, just having the right tools won’t solve...