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Creating Awareness and Engagement
How to Use Comedy in Marketing with Clinton Pickens!

How to Use Comedy in Marketing with Clinton Pickens!

Clinton Pickens has been doing standup comedy all over the world for the last 20 years.

He’s also an award-winning filmmaker. He’s frequently on our writing team, which means he’s also an award-winning advertiser. He’s ghost written in major publications for celebrities that everyone knows.

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How to Write Winning Copy

How to Write Winning Copy

When it comes to marketing and advertising, if you can’t write copy, you ain’t got nuthin!

Was that good copy?

Probably not. Let’s learn a little more together about what makes good copy and look at some examples of GREAT copy.

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Make em’ stop scrolling by finding the villain

Make em’ stop scrolling by finding the villain

  We chuckle when we see the "Texas Hammer" ads, but you know what? They've been working for Jim Adler for a long time. It's because (in his own way) he's identified with his customer's pain and frustration and promised that he's going to go and crush the bad guy that...

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Chiropractors are getting burned by Facebook Ads

Chiropractors are getting burned by Facebook Ads

  Marketing charlatans are damaging your brand! I had conversations with a number of chiropractors today, and the while the story was fresh for them, I've heard it many times before. Chiropractors running low-cost new patient specials on Facebook tell me the same...

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What If We’re Overcomplicating Our Marketing?

What If We’re Overcomplicating Our Marketing?

I got served an ad the other day on Facebook that really bothered me.It was from another agency that serves the same type of client we do – but with a much different marketing philosophy.What bothered me was – what he was doing is a lot easier than...

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I Believe in You

The year was 2003.I graduated in December,got married a month later in January.No Job.It was a time in my life when I was trying to answer a lot of big questions.Who do I want to be?What am I good at?What do I want to become good at?Do I have what it takes?A job...

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