The way companies market has changed fundamentally in the last decadeThere are a new set of rules to be a successful marketer and firms who get to grips with these can really thrive. One of the reasons I started Healthlaunchpad was to help healthtech...
Since we’ve all been in lockdown from COVID-19, our family has experienced an eye infection and several days of migraines. So, what did we do? We talked to our doctor for 15 minutes over a Zoom call, she prescribed some meds… and zip, bam, boom… done. It was great....
We're big fans of video marketing. In fact, it drives most of our campaigns. We frequently talk to businesses that want to use video in their marketing, but don't know where to begin. Why not start with your customers? Testimonial videos build your brand...
We chuckle when we see the "Texas Hammer" ads, but you know what? They've been working for Jim Adler for a long time. It's because (in his own way) he's identified with his customer's pain and frustration and promised that he's going to go and crush the bad guy that...
When you’re a healthcare provider, your first priority is your patients. This means marketing and design may not always be your specialty. However, in today’s digital age, healthcare providers are still expected to have a strong and professional online...
{{cta('7f14422f-b39f-4916-81fd-df064a3bc167','justifycenter')}} Transcript: Did you know that 75% of chiropractors aren't doing any type of digital marketing for their practice? That's right. I was just out at the Las Vegas Parker Seminars Chiropractic Conference...
At the core of a healthy, growing medical practice, you’re more likely than not to find an effective marketing strategy. These strategies usually cover digital marketing, offline advertising, and intentional efforts to build referral relationships with other...
Have you ever met one of those people that seems to be doing exactly what they were created to do, and their energy is so infectious that you just want to be a part of it?Dr. Tony DeRamus is one of those guys. If you spend time with Dr. Tony, you can feel the...
I was recently searching for a file on my computer, I came across a TV Airtime estimate for one of our healthcare provider clients from several years back.Years ago, Gravity Digital would have been described as a "full-service agency". We managed print, television,...
Design is tough… especially for healthcare marketers. We’re faced with a lot of limitations, like cheesy stock photos, limited access to a graphic designer, and quick turnarounds. But we also know images are important for attracting attention and boosting...
In Texas, we have a saying:“If you don’t like the weather, wait five minutes and it’ll change”That feeling of constant and quick changes is where marketers live. We spend time learning a platform or software and just as we get comfortable with...
Nearly everyone in the healthcare industry has heard about value-based care. In a nutshell, it is healthcare’s transition from a fee-for-service reimbursement model that was previously based on volume, to a value-based focus that measures and rewards better...