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Healthcare Marketing
Telemedicine and Other “New Normals”

Telemedicine and Other “New Normals”

Since we’ve all been in lockdown from COVID-19, our family has experienced an eye infection and several days of migraines. So, what did we do? We talked to our doctor for 15 minutes over a Zoom call, she prescribed some meds… and zip, bam, boom… done. It was great....

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Make em’ stop scrolling by finding the villain

Make em’ stop scrolling by finding the villain

  We chuckle when we see the "Texas Hammer" ads, but you know what? They've been working for Jim Adler for a long time. It's because (in his own way) he's identified with his customer's pain and frustration and promised that he's going to go and crush the bad guy that...

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Website Design Tips for Healthcare Providers

Website Design Tips for Healthcare Providers

When you’re a healthcare provider, your first priority is your patients. This means marketing and design may not always be your specialty. However, in today’s digital age, healthcare providers are still expected to have a strong and professional online...

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How to Lead Like Tony DeRamus

How to Lead Like Tony DeRamus

Have you ever met one of those people that seems to be doing exactly what they were created to do, and their energy is so infectious that you just want to be a part of it?Dr. Tony DeRamus is one of those guys. If you spend time with Dr. Tony, you can feel the...

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3 FREE Image Tools for Healthcare Marketing

3 FREE Image Tools for Healthcare Marketing

Design is tough… especially for healthcare marketers. We’re faced with a lot of limitations, like cheesy stock photos, limited access to a graphic designer, and quick turnarounds. But we also know images are important for attracting attention and boosting...

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Demystifying 16 Marketing Acronyms and Terms

Demystifying 16 Marketing Acronyms and Terms

In Texas, we have a saying:“If you don’t like the weather, wait five minutes and it’ll change”That feeling of constant and quick changes is where marketers live. We spend time learning a platform or software and just as we get comfortable with...

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Value-based Healthcare Marketing

Value-based Healthcare Marketing

Nearly everyone in the healthcare industry has heard about value-based care. In a nutshell, it is healthcare’s transition from a fee-for-service reimbursement model that was previously based on volume, to a value-based focus that measures and rewards better...

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