Online shopping is very popular today, which is why eCommerce is as successful as it is. People simply don’t want to go out and shop when they have the option of doing it in their own homes, for a lower price and with more variety of choice.The profit you can...
Website Design Tips for Healthcare Providers
When you’re a healthcare provider, your first priority is your patients. This means marketing and design may not always be your specialty. However, in today’s digital age, healthcare providers are still expected to have a strong and professional online...
The Patient Experience Starts Online
Healthcare is changing. The move toward value-based care has put patients in the driver’s seat and patient experience is as important as ever. Practices are analyzing areas of patient experience like wait times, provider communication, office staff and...
[VIDEO] Web Design Lie Detector Test
{{cta('7f14422f-b39f-4916-81fd-df064a3bc167','justifycenter')}}Casey: We are so excited about a new service we’ve just rolled out. It’s called Growth Driven Design. It’s a web design approach that has some really unique advantages over...
Behind Every Good Website is a Good Website Content Writer
When the internet was only a twinkle in Robert Kahn’s eye, marketing was limited to buying, sales, and advertising. As the digital world evolved, it became a more multidisciplinary field, with each discipline managed by talented craftsmen. Compelling content has...
How to Apply the 80-20 Principle to Website Ideas
Clutter is as catastrophic to web design as it is to fine art. Present your audience with every website element including the kitchen sink and you’ll earn none of their focus. This is only one of the many ways the Pareto Principle evidences itself in the online...
What Does SEO Stand for? (and other questions you’re embarrassed to ask)
Having a business school qualification doesn't necessarily prepare you for online marketing 2.0. To succeed in the digital age, you must evolve at the same lightning-quick pace that internet marketing does, a difficult achievement if you're new to the field.What Does...
Website Planning: How to Make or Break Your Project
If you’re not technologically inclined, website planning might seem like a complex and headache-inducing ordeal. It certainly can be, if you haven’t approached the process strategically.Here are a few factors to consider when undergoing a website...
How to make a blog to increase qualified traffic in 5 steps
There’s a reason 76% of marketers are blogging more this year. Sites with a blog gain 434% more attention from search engines, and almost half of marketers call blogging their most critical content marketing tool. If you’ve ever wondered how to make a blog...
What does SEO stand for?
Well, the obvious answer is: Search Engine Optimization.Of course, if digital marketing isn’t your strong suit, then you’re probably looking for a slightly more in-depth definition. Here is an SEO overview for beginners. What is SEO?Search Engine...
How does blogging work within a marketing strategy?
Consumers have become so suspicious of obvious attempts to sell that marketers are now left with only one option: to entertain, engage, and inform. If you’ve ever wondered 'how does blogging work' and done any research into content marketing, you’ll...
How to Plan a Website and Avoid Headaches
Without an online presence, you probably won’t exist for long out in the real world. These days, customers rarely know companies unless Google knows them, too, so your website is a necessity. If you’re wondering how to plan a website, you probably feel...