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Sales & Marketing
20 Things That Deserve Your Time More Than Marketing

20 Things That Deserve Your Time More Than Marketing

Sure, marketing is important. It’s hard to get customers if they don’t know about you. But… Marketing can only magnify your existing business. That is, if you currently have an average 3-star rating on Google, investing in marketing will only get you more… 3-star...

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Improving Profit Margins in E-commerce

Improving Profit Margins in E-commerce

Online shopping is very popular today, which is why eCommerce is as successful as it is. People simply don’t want to go out and shop when they have the option of doing it in their own homes, for a lower price and with more variety of choice.The profit you can...

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What If We’re Overcomplicating Our Marketing?

What If We’re Overcomplicating Our Marketing?

I got served an ad the other day on Facebook that really bothered me.It was from another agency that serves the same type of client we do – but with a much different marketing philosophy.What bothered me was – what he was doing is a lot easier than...

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Sales Emails I’ve Deleted This Week

Sales Emails I’ve Deleted This Week

I enjoy getting sales emails. Really. Many of them provide some comic relief for my day, and others provoke some thought. I like seeing the language sales people will try to use to connect with me, and I’m really impressed when they indicate that...

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