Sure, marketing is important. It’s hard to get customers if they don’t know about you. But… Marketing can only magnify your existing business. That is, if you currently have an average 3-star rating on Google, investing in marketing will only get you more… 3-star...
Online shopping is very popular today, which is why eCommerce is as successful as it is. People simply don’t want to go out and shop when they have the option of doing it in their own homes, for a lower price and with more variety of choice.The profit you can...
We're big fans of video marketing. In fact, it drives most of our campaigns. We frequently talk to businesses that want to use video in their marketing, but don't know where to begin. Why not start with your customers? Testimonial videos build your brand...
I get it.You want to focus on running your business...Getting better at what YOU do, not trying to learn how to use a million digital marketing tools or keep up with tactics that seem to change daily.It’s possible that you’ve wasted a LOT of time, energy,...
{{cta('7f14422f-b39f-4916-81fd-df064a3bc167','justifycenter')}} Transcript: Did you know that 75% of chiropractors aren't doing any type of digital marketing for their practice? That's right. I was just out at the Las Vegas Parker Seminars Chiropractic Conference...
I got served an ad the other day on Facebook that really bothered me.It was from another agency that serves the same type of client we do – but with a much different marketing philosophy.What bothered me was – what he was doing is a lot easier than...
At heart, the Gravity Digital team are creatives. We were drawn into marketing and advertising by the desire to make things that people enjoy. In 2000, Casey O’Quinn began the company by making hand-crafted websites with custom functionality for each client....
This will be the weirdest thing you read this week. Anyway, here goes.I like just about any story that involves time travel. I often imagine what I would do or say if I could go back in time and talk to my younger self or my parents. Sometimes I wonder if I went back...
I enjoy getting sales emails. Really. Many of them provide some comic relief for my day, and others provoke some thought. I like seeing the language sales people will try to use to connect with me, and I’m really impressed when they indicate that...
Your business is a special snowflake, and we don’t mean that in the pejorative sense. You’ve spent years nursing it to health. You’ve crafted an intensive understanding of the clients you serve, and you’ve polished your brand identity enough to...
Building an online presence is like creating a new planet complete with its own characters, stories, and evolution. Gravity Digital got to create online magic in the shadow of a business that was, in itself, its own magical world. We began a campaign for The Arbor...
These days, it’s all too common to apply a marketing degree that might as well come from the middle ages to the online world. Putting your 1994 diploma to work on a 2016 campaign is synonymous with letting your favorite 10-year-old nephew manage your strategy....