Social media advertising is a relatively new arrival in online marketing, but in just ten years, social media advertising revenue reached $8.4 billion in 2015. There’s a reason businesses are spending so much on social media ads: they work.
Some of our favorite things about social advertising:
Social networks gather a large amount of user information, much of it shared by the users themselves. Social networks allow advertisers to direct ads using this information.
Huge Mobile Footprint
Social advertising is a great way to reach mobile users. Mobile users are on social media frequently, so it’s a great way to target them.
It's Great for Visual Products
Social Media Ads are ideal for visual products. Often times, the “canvas” is much larger than other online marketing options.
Creates Long Term Enagement
Social ads can resonate and lead to deeper engagement. Users can become connected to the brand and product in ways other online marketing can’t deliver.
IS SOCIAL ADVERTISING RIGHT FOR YOU?
Online marketing can be overwhelming. If you’re having trouble making sense of it, let us know. We’ll still consider it a win if we can point you in the right direction or get you some practical advice.
Frequently Asked Questions
Yes. Social ads can help you reach NEW people and current followers.
Yes, but status updates are only seen by an average of 3% of a page’s Facebook followers. This limitation by Facebook is not imposed on ads.
Both B2C and B2B can benefit from social ads. The network we choose depends on the business.