Social Advertising

Social media advertising is a relatively new arrival in online marketing, but in just ten years, social media advertising revenue reached $8.4 billion in 2015. There’s a reason businesses are spending so much on social media ads: they work.

Some of our favorite things about social advertising:

  • Connector.

    Advanced Targeting

    Social networks gather a large amount of user information, much of it shared by the users themselves. Social networks allow advertisers to direct ads using this information.

  • Connector.

    Huge Mobile Footprint

    Social advertising is a great way to reach mobile users. Mobile users are on social media frequently, so it’s a great way to target them.

  • Connector.

    It's Great for Visual Products

    Social Media Ads are ideal for visual products. Often times, the “canvas” is much larger than other online marketing options.

  • Connector.

    Creates Long Term Enagement

    Social ads can resonate and lead to deeper engagement. Users can become connected to the brand and product in ways other online marketing can’t deliver.

 

IS SOCIAL ADVERTISING RIGHT FOR YOU?

Online marketing can be overwhelming. If you’re having trouble making sense of it, let us know. We’ll still consider it a win if we can point you in the right direction or get you some practical advice.

Frequently Asked Questions

Yes. Social ads can help you reach NEW people and current followers.

Yes, but status updates are only seen by an average of 3% of a page’s Facebook followers. This limitation by Facebook is not imposed on ads.

We generally focus on Facebook, but Instagram, Twitter, Pinterest and LinkedIn also support ads.

Both B2C and B2B can benefit from social ads. The network we choose depends on the business.