Search Engine Optimization
Search Engine Optimization (SEO) is king in terms of online marketing, and it’s absolutely integral to our inbound marketing service.
SEO is the process of getting website traffic from the search engine. Specifically, it refers to the “free,” “organic,” or “natural” search results of the major search engines such as Google, Bing and Yahoo. These results are ranked based on what the search engines consider to be the most relevant to searchers. These results cannot be paid for, like Paid Search Advertising.
We begin with an analysis of your current issues to identify why you aren’t ranking the way you should be. Our service will most likely include writing new content for your site, taking care of crawl issues and fixing technical issues. We’ll also verify the site with Google to help get your site to the top of the search results where it belongs.
HOW DOES YOUR SITE RANK?
Online marketing can be overwhelming. If you’re having trouble making sense of it, let us know. We’ll still consider it a win if we can point you in the right direction or get you some practical advice.
Frequently Asked Questions
Search engine traffic is extremely important for any website. Over 85% of web users use search engines to find products and services. Without high rankings, your website has little chance of gaining search engine traffic.
Getting your site “indexed” by the search engines only takes about a week. Climbing the rankings takes time, and it depends on how competitive the search phrases are for your business.
A backlink is simply a link to your website from another website. Search engines see backlinks as positive ‘votes’ for your site. Backlinks are commonly abused and penalized by the search engines. The goal is to receive links from sites with content that is relevant to your business or industry.
Many years ago, SEO was considered a do-it-yourself (DIY) field. Today, it’s grown very complicated, with technical issues on website and code, and a balance of onsite and offsite concerns. Most of our clients like to know it’s being handled (and monitored) by professionals.