[cs_content][cs_element_section _id=”1″ ][cs_element_row _id=”2″ ][cs_element_column _id=”3″ ][x_custom_headline level=”h1″ looks_like=”h3″ accent=”false” class=”cs-ta-center”]Resources[/x_custom_headline][cs_text]

We get a lot of questions about the software, tools, and services we use here at Gravity Digital. We’ve build this page to let you know the exact tools our team uses. We only recommend resources that we use.

Jump to Section:

TEAMS  •  CAMPAIGNS  •  CREATIVE  •  TRAINING  •  ANALYTICS

[/cs_text][/cs_element_column][/cs_element_row][/cs_element_section][cs_element_section _id=”6″ ][cs_element_row _id=”7″ ][cs_element_column _id=”8″ ][x_line style=”border-top-width: 1px;width: 100%;”][x_custom_headline level=”h3″ looks_like=”h4″ accent=”false” id=”teams” class=”cs-ta-center”]Teams[/x_custom_headline][cs_text]Our team needs to communicate and share information quickly and easily with each other, and with our clients.[/cs_text][/cs_element_column][/cs_element_row][cs_element_row _id=”12″ ][cs_element_column _id=”13″ ][x_image type=”none” src=”http://gravitydigital.com/wp-content/uploads/2019/12/resource-slack.png” alt=”” link=”true” href=”https://slack.com/” title=”” target=”blank” info=”none” info_place=”top” info_trigger=”hover” info_content=””][cs_text]

Slack is where we keep our realtime chat and communication. It helps us cut down on email and we utilize channels to keep things organized.

[/cs_text][x_button size=”global” block=”true” circle=”false” icon_only=”false” href=”https://slack.com/” title=”” target=”blank” info=”none” info_place=”top” info_trigger=”hover” info_content=””]Try Slack[/x_button][/cs_element_column][cs_element_column _id=”17″ ][x_image type=”none” src=”http://gravitydigital.com/wp-content/uploads/2019/12/resource-dropbox.png” alt=”” link=”true” href=”https://db.tt/6vWR7HY0″ title=”” target=”blank” info=”none” info_place=”top” info_trigger=”hover” info_content=””][cs_text]

We generate a lot of files, and Dropbox helps our team keep everything at our fingertips and also easily share with clients and outlets.

[/cs_text][x_button size=”global” block=”true” circle=”false” icon_only=”false” href=”https://db.tt/6vWR7HY0″ title=”” target=”blank” info=”none” info_place=”top” info_trigger=”hover” info_content=””]Try Dropbox[/x_button][/cs_element_column][cs_element_column _id=”21″ ][x_image type=”none” src=”http://gravitydigital.com/wp-content/uploads/2019/12/resource-zoom.png” alt=”” link=”true” href=”https://zoom.us/” title=”” target=”blank” info=”none” info_place=”top” info_trigger=”hover” info_content=””][cs_text]

Zoom lets us video conference when our team is out of the office and we conduct regular client meetings over Zoom.

[/cs_text][x_button size=”global” block=”true” circle=”false” icon_only=”false” href=”https://zoom.us/” title=”” target=”blank” info=”none” info_place=”top” info_trigger=”hover” info_content=””]Try Zoom[/x_button][/cs_element_column][/cs_element_row][cs_element_row _id=”25″ ][cs_element_column _id=”26″ ][x_image type=”none” src=”http://gravitydigital.com/wp-content/uploads/2019/12/resource-passpack.png” alt=”” link=”true” href=”https://www.passpack.com/” title=”” target=”blank” info=”none” info_place=”top” info_trigger=”hover” info_content=””][cs_text]

Keeping passwords secure while sharing access is simplified by using Passpack. We store hundreds of passwords and share amongst our team members.

[/cs_text][x_button size=”global” block=”true” circle=”false” icon_only=”false” href=”https://www.passpack.com/” title=”” target=”blank” info=”none” info_place=”top” info_trigger=”hover” info_content=””]Try Passpack[/x_button][/cs_element_column][cs_element_column _id=”30″ ][x_image type=”none” src=”http://gravitydigital.com/wp-content/uploads/2019/12/resource-trello.png” alt=”” link=”true” href=”https://trello.com/caseyoquinn/recommend” title=”” target=”blank” info=”none” info_place=”top” info_trigger=”hover” info_content=””][cs_text]

We have used a dozen project management systems over years and we’re relying on Trello to share and manage tasks with our team and clients.

[/cs_text][x_button size=”global” block=”true” circle=”false” icon_only=”false” href=”https://trello.com/caseyoquinn/recommend” title=”” target=”blank” info=”none” info_place=”top” info_trigger=”hover” info_content=””]Try Trello[/x_button][/cs_element_column][cs_element_column _id=”34″ ] [/cs_element_column][/cs_element_row][/cs_element_section][cs_element_section _id=”35″ ][cs_element_row _id=”36″ ][cs_element_column _id=”37″ ][x_line style=”border-top-width: 1px;width: 100%;”][x_custom_headline level=”h3″ looks_like=”h4″ accent=”false” id=”campaigns” class=”cs-ta-center”]Campaigns[/x_custom_headline][cs_text]When it comes to campaigns, we need reliable tools to distribute ads and content as well as tools to make conversion easy and trackable. These are the tools we use and recommend.[/cs_text][/cs_element_column][/cs_element_row][cs_element_row _id=”41″ ][cs_element_column _id=”42″ ][x_image type=”none” src=”http://gravitydigital.com/wp-content/uploads/2019/12/resource-googleads.png” alt=”” link=”true” href=”https://ads.google.com/home/” title=”” target=”blank” info=”none” info_place=”top” info_trigger=”hover” info_content=””][cs_text]

Not only does the Google Ads platform allow us to run and manage search-based ads, it’s also used for Display (think banners) and YouTube ads.

[/cs_text][x_button size=”global” block=”true” circle=”false” icon_only=”false” href=”https://ads.google.com/home/” title=”” target=”blank” info=”none” info_place=”top” info_trigger=”hover” info_content=””]Try Google Ads[/x_button][/cs_element_column][cs_element_column _id=”46″ ][x_image type=”none” src=”http://gravitydigital.com/wp-content/uploads/2019/12/resource-facebookads.png” alt=”” link=”true” href=”https://www.facebook.com/business/” title=”” target=”blank” info=”none” info_place=”top” info_trigger=”hover” info_content=””][cs_text]

We rely on Facebook to distribute content and ads. According to Pew Research, 69% of U.S. adults are on Facebook, and 74% of those use it once per day.

[/cs_text][x_button size=”global” block=”true” circle=”false” icon_only=”false” href=”https://www.facebook.com/business/” title=”” target=”blank” info=”none” info_place=”top” info_trigger=”hover” info_content=””]Try Facebook Ads[/x_button][/cs_element_column][cs_element_column _id=”50″ ][x_image type=”none” src=”http://gravitydigital.com/wp-content/uploads/2019/12/resource-proof.png” alt=”” link=”true” href=”https://proof.grsm.io/caseyoquinn7269″ title=”” target=”blank” info=”none” info_place=”top” info_trigger=”hover” info_content=””][cs_text]

Proof displays recent conversions on your website. It helps build trust with your website visitors and boost conversions with average lift of +10%.

[/cs_text][x_button size=”global” block=”true” circle=”false” icon_only=”false” href=”https://proof.grsm.io/caseyoquinn7269″ title=”” target=”blank” info=”none” info_place=”top” info_trigger=”hover” info_content=””]Try Proof[/x_button][/cs_element_column][/cs_element_row][cs_element_row _id=”54″ ][cs_element_column _id=”55″ ][x_image type=”none” src=”http://gravitydigital.com/wp-content/uploads/2019/12/resource-zapier.png” alt=”” link=”true” href=”https://zapier.com/” title=”” target=”blank” info=”none” info_place=”top” info_trigger=”hover” info_content=””][cs_text]

Sometimes we need to connect platforms that don’t have an integration. We use Zapier connects all kinds of automation, reporting, and productivity platforms.

[/cs_text][x_button size=”global” block=”true” circle=”false” icon_only=”false” href=”https://zapier.com/” title=”” target=”blank” info=”none” info_place=”top” info_trigger=”hover” info_content=””]Try Zapier[/x_button][/cs_element_column][cs_element_column _id=”59″ ][x_image type=”none” src=”http://gravitydigital.com/wp-content/uploads/2019/12/resource-manychat.png” alt=”” link=”true” href=”https://manychat.pxf.io/c/2029663/588381/9662″ title=”” target=”blank” info=”none” info_place=”top” info_trigger=”hover” info_content=””][cs_text]

ManyChat is an easy-to-use bot platform that takes advantage of Facebook Messenger. Their visual bot editor make it easy to build campaigns.

[/cs_text][x_button size=”global” block=”true” circle=”false” icon_only=”false” href=”https://manychat.pxf.io/c/2029663/588381/9662″ title=”” target=”blank” info=”none” info_place=”top” info_trigger=”hover” info_content=””]Try ManyChat[/x_button][/cs_element_column][cs_element_column _id=”63″ ][x_image type=”none” src=”http://gravitydigital.com/wp-content/uploads/2020/02/resource-drift.png” alt=”” link=”true” href=”https://Drift.referralrock.com/l/1CASEYOQUIN32/ ” title=”” target=”blank” info=”none” info_place=”top” info_trigger=”hover” info_content=””][cs_text]

Drift is a powerful platform that combines chatbots and live chat. It helps start conversations on your website, and connects customers quickly.

[/cs_text][x_button size=”global” block=”true” circle=”false” icon_only=”false” href=”https://Drift.referralrock.com/l/1CASEYOQUIN32/ ” title=”” target=”blank” info=”none” info_place=”top” info_trigger=”hover” info_content=””]Try Drift[/x_button][/cs_element_column][/cs_element_row][cs_element_row _id=”67″ ][cs_element_column _id=”68″ ][x_image type=”none” src=”http://gravitydigital.com/wp-content/uploads/2019/12/resource-hubspot.png” alt=”” link=”true” href=”https://www.hubspot.com/” title=”” target=”blank” info=”none” info_place=”top” info_trigger=”hover” info_content=””][cs_text]

We use the HubSpot CRM, Sales, Marketing, and Service hubs daily. As a Certified Partner, we can put you in touch with the BEST rep at HubSpot.

[/cs_text][x_button size=”global” block=”true” circle=”false” icon_only=”false” href=”https://www.hubspot.com/” title=”” target=”blank” info=”none” info_place=”top” info_trigger=”hover” info_content=””]Try HubSpot[/x_button][/cs_element_column][cs_element_column _id=”72″ ][x_image type=”none” src=”http://gravitydigital.com/wp-content/uploads/2019/12/resource-bitly.png” alt=”” link=”true” href=”https://bitly.com/” title=”” target=”blank” info=”none” info_place=”top” info_trigger=”hover” info_content=””][cs_text]

Bitly creates short URLs and provides great data and tracking for our campaigns. These short URLs look simple, but provide BIG reporting on campaigns.

[/cs_text][x_button size=”global” block=”true” circle=”false” icon_only=”false” href=”https://bitly.com/” title=”” target=”blank” info=”none” info_place=”top” info_trigger=”hover” info_content=””]Try Bitly[/x_button][/cs_element_column][cs_element_column _id=”76″ ][x_image type=”none” src=”http://gravitydigital.com/wp-content/uploads/2019/12/resource-callrail.png” alt=”” link=”true” href=”https://www.callrail.com/” title=”” target=”blank” info=”none” info_place=”top” info_trigger=”hover” info_content=””][cs_text]

For phone call tracking and forms, we love on CallRail. As a Partner, we broke down how we leverage call and form tracking on a recent Partner webinar.

[/cs_text][x_button size=”global” block=”true” circle=”false” icon_only=”false” href=”http://partners.callrail.com/gravitydigital” title=”” target=”blank” info=”none” info_place=”top” info_trigger=”hover” info_content=””]Try CallRail[/x_button][/cs_element_column][/cs_element_row][cs_element_row _id=”80″ ][cs_element_column _id=”81″ ][x_image type=”none” src=”http://gravitydigital.com/wp-content/uploads/2019/12/resource-instapage.png” alt=”” link=”true” href=”http://instapg.es/DCwHp” title=”” target=”blank” info=”none” info_place=”top” info_trigger=”hover” info_content=””][cs_text]

Instapage allows us to quickly deploy landing pages that are conversion focused. One of our campaigns is featured in an Instapage case study.

[/cs_text][x_button size=”global” block=”true” circle=”false” icon_only=”false” href=”http://instapg.es/DCwHp” title=”” target=”blank” info=”none” info_place=”top” info_trigger=”hover” info_content=””]Try Instapage[/x_button][/cs_element_column][cs_element_column _id=”85″ ] [/cs_element_column][cs_element_column _id=”86″ ] [/cs_element_column][/cs_element_row][/cs_element_section][cs_element_section _id=”87″ ][cs_element_row _id=”88″ ][cs_element_column _id=”89″ ][x_line style=”border-top-width: 1px;width: 100%;”][x_custom_headline level=”h3″ looks_like=”h4″ accent=”false” id=”creative” class=”cs-ta-center”]Creative[/x_custom_headline][cs_text]Creatives need tools to create. Here’s our toolbelt.[/cs_text][/cs_element_column][/cs_element_row][cs_element_row _id=”93″ ][cs_element_column _id=”94″ ][x_image type=”none” src=”http://gravitydigital.com/wp-content/uploads/2019/12/resource-wordpress.png” alt=”” link=”true” href=”https://ads.google.com/home/” title=”” target=”blank” info=”none” info_place=”top” info_trigger=”hover” info_content=””][cs_text]

It’s the Content Management System that powers about half of the web… and it’s free.

[/cs_text][x_button size=”global” block=”true” circle=”false” icon_only=”false” href=”https://wordpress.org/download/” title=”” target=”blank” info=”none” info_place=”top” info_trigger=”hover” info_content=””]Try WordPress[/x_button][/cs_element_column][cs_element_column _id=”98″ ][x_image type=”none” src=”http://gravitydigital.com/wp-content/uploads/2019/12/resource-elegantthemes.png” alt=”” link=”true” href=”https://www.elegantthemes.com/affiliates/idevaffiliate.php?id=58153″ title=”” target=”blank” info=”none” info_place=”top” info_trigger=”hover” info_content=””][cs_text]

Divi is our go to WordPress theme. It’s flexible, powerful, easy-to-use, and fast.

[/cs_text][x_button size=”global” block=”true” circle=”false” icon_only=”false” href=”https://www.elegantthemes.com/affiliates/idevaffiliate.php?id=58153″ title=”” target=”blank” info=”none” info_place=”top” info_trigger=”hover” info_content=””]Try Divi[/x_button][/cs_element_column][cs_element_column _id=”102″ ][x_image type=”none” src=”http://gravitydigital.com/wp-content/uploads/2019/12/resource-vimeo.png” alt=”” link=”true” href=”https://vimeo.com/upgrade?utm_campaign=32048&utm_channel=affiliate&utm_medium=text&vcid=32048″ title=”” target=”blank” info=”none” info_place=”top” info_trigger=”hover” info_content=””][cs_text]

Sometimes we don’t videos on public channels, so we rely on Vimeo to host videos for easy embed and hosting.

[/cs_text][x_button size=”global” block=”true” circle=”false” icon_only=”false” href=”https://vimeo.com/upgrade?utm_campaign=32048&utm_channel=affiliate&utm_medium=text&vcid=32048″ title=”” target=”blank” info=”none” info_place=”top” info_trigger=”hover” info_content=””]Try Vimeo[/x_button][/cs_element_column][/cs_element_row][cs_element_row _id=”106″ ][cs_element_column _id=”107″ ][x_image type=”none” src=”http://gravitydigital.com/wp-content/uploads/2019/12/resource-designpickle.png” alt=”” link=”true” href=”https://www.awin1.com/awclick.php?gid=364124&mid=16993&awinaffid=668431&linkid=2395100&clickref=” title=”” target=”blank” info=”none” info_place=”top” info_trigger=”hover” info_content=””][cs_text]

We’ve used Design Pickle for web graphics, social media graphics, and much more. A great resource with quality designers.

[/cs_text][x_button size=”global” block=”true” circle=”false” icon_only=”false” href=”https://www.awin1.com/awclick.php?gid=364124&mid=16993&awinaffid=668431&linkid=2395100&clickref=” title=”” target=”blank” info=”none” info_place=”top” info_trigger=”hover” info_content=””]Try Design Pickle[/x_button][/cs_element_column][cs_element_column _id=”111″ ][x_image type=”none” src=”http://gravitydigital.com/wp-content/uploads/2019/12/resource-ripplepop.png” alt=”” link=”true” href=”https://lddy.no/dfog” title=”” target=”blank” info=”none” info_place=”top” info_trigger=”hover” info_content=””][cs_text]

It’s hard to find reliable WordPress help. With RipplePop, you get your own developer that works on your requests daily.

[/cs_text][x_button size=”global” block=”true” circle=”false” icon_only=”false” href=”https://lddy.no/dfog” title=”” target=”blank” info=”none” info_place=”top” info_trigger=”hover” info_content=””]Try RipplePop[/x_button][/cs_element_column][cs_element_column _id=”115″ ][x_image type=”none” src=”http://gravitydigital.com/wp-content/uploads/2019/12/resource-adobe.png” alt=”” link=”true” href=”https://www.adobe.com/creativecloud.html” title=”” target=”blank” info=”none” info_place=”top” info_trigger=”hover” info_content=””][cs_text]

All the goods… Photoshop, Illustrator, InDesign, Premiere, etc. We live in the Adobe Creative suite of products.

[/cs_text][x_button size=”global” block=”true” circle=”false” icon_only=”false” href=”https://www.adobe.com/creativecloud.html” title=”” target=”blank” info=”none” info_place=”top” info_trigger=”hover” info_content=””]Try Adobe Creative Cloud[/x_button][/cs_element_column][/cs_element_row][cs_element_row _id=”119″ ][cs_element_column _id=”120″ ][x_image type=”none” src=”http://gravitydigital.com/wp-content/uploads/2019/12/resource-writeraccess.png” alt=”” link=”true” href=”https://www.writeraccess.com/” title=”” target=”blank” info=”none” info_place=”top” info_trigger=”hover” info_content=””][cs_text]

We found several writers that we’ve used for years through Writer Access. The platform for managing work is a huge plus as well.

[/cs_text][x_button size=”global” block=”true” circle=”false” icon_only=”false” href=”https://www.writeraccess.com/” title=”” target=”blank” info=”none” info_place=”top” info_trigger=”hover” info_content=””]Try Writer Access[/x_button][/cs_element_column][cs_element_column _id=”124″ ] [/cs_element_column][cs_element_column _id=”125″ ] [/cs_element_column][/cs_element_row][/cs_element_section][cs_element_section _id=”126″ ][cs_element_row _id=”127″ ][cs_element_column _id=”128″ ][x_line style=”border-top-width: 1px;width: 100%;”][x_custom_headline level=”h3″ looks_like=”h4″ accent=”false” id=”training” class=”cs-ta-center”]Training[/x_custom_headline][cs_text]This is the training our team uses to keep ourselves educated and up-to-date.[/cs_text][/cs_element_column][/cs_element_row][cs_element_row _id=”132″ ][cs_element_column _id=”133″ ][x_image type=”none” src=”http://gravitydigital.com/wp-content/uploads/2019/12/resource-digitalmarketer.png” alt=”” link=”true” href=”https://www.digitalmarketer.com/products/?fpr=gravity” title=”” target=”blank” info=”none” info_place=”top” info_trigger=”hover” info_content=””][cs_text]

We’re a DigitalMarketer Certified Partner, and we’ve their tools and trainings for years.

[/cs_text][x_button size=”global” block=”true” circle=”false” icon_only=”false” href=”https://www.digitalmarketer.com/products/?fpr=gravity” title=”” target=”blank” info=”none” info_place=”top” info_trigger=”hover” info_content=””]Try DigitalMarketer[/x_button][/cs_element_column][cs_element_column _id=”137″ ][x_image type=”none” src=”http://gravitydigital.com/wp-content/uploads/2019/12/resource-hubspotacademy.png” alt=”” link=”true” href=”https://www.hubspot.com/resources/courses” title=”” target=”blank” info=”none” info_place=”top” info_trigger=”hover” info_content=””][cs_text]

We’re a HubSpot Certified Parter, and their inbound marketing training is second to none.

[/cs_text][x_button size=”global” block=”true” circle=”false” icon_only=”false” href=”https://www.hubspot.com/resources/courses” title=”” target=”blank” info=”none” info_place=”top” info_trigger=”hover” info_content=””]Try HubSpot Academy[/x_button][/cs_element_column][cs_element_column _id=”141″ ][x_image type=”none” src=”http://gravitydigital.com/wp-content/uploads/2019/12/resource-harmonbors.png” alt=”” link=”true” href=”https://harmonbrothersuniversity.com/” title=”” target=”blank” info=”none” info_place=”top” info_trigger=”hover” info_content=””][cs_text]

Some of our absolute favorite training on scriptwriting and creating entertaining ads.

[/cs_text][x_button size=”global” block=”true” circle=”false” icon_only=”false” href=”https://harmonbrothersuniversity.com/” title=”” target=”blank” info=”none” info_place=”top” info_trigger=”hover” info_content=””]Try Harmon Brothers University[/x_button][/cs_element_column][/cs_element_row][/cs_element_section][cs_element_section _id=”145″ ][cs_element_row _id=”146″ ][cs_element_column _id=”147″ ][x_line style=”border-top-width: 1px;width: 100%;”][x_custom_headline level=”h3″ looks_like=”h4″ accent=”false” id=”analytics” class=”cs-ta-center”]Analytics[/x_custom_headline][cs_text]What gets measured gets optimized. These are the tools we use to measure our campaigns.[/cs_text][/cs_element_column][/cs_element_row][cs_element_row _id=”151″ ][cs_element_column _id=”152″ ][x_image type=”none” src=”http://gravitydigital.com/wp-content/uploads/2019/12/resource-googleanalytics.png” alt=”” link=”true” href=”https://analytics.google.com/” title=”” target=”blank” info=”none” info_place=”top” info_trigger=”hover” info_content=””][cs_text]

The standard for website analytic, and it’s free.

[/cs_text][x_button size=”global” block=”true” circle=”false” icon_only=”false” href=”https://analytics.google.com/” title=”” target=”blank” info=”none” info_place=”top” info_trigger=”hover” info_content=””]Try Google Analytics[/x_button][/cs_element_column][cs_element_column _id=”156″ ][x_image type=”none” src=”http://gravitydigital.com/wp-content/uploads/2019/12/resource-googletagmanager.png” alt=”” link=”true” href=”https://tagmanager.google.com/” title=”” target=”blank” info=”none” info_place=”top” info_trigger=”hover” info_content=””][cs_text]

Manage all your website tags without editing code.

[/cs_text][x_button size=”global” block=”true” circle=”false” icon_only=”false” href=”https://tagmanager.google.com/” title=”” target=”blank” info=”none” info_place=”top” info_trigger=”hover” info_content=””]Try Google Tag Manager[/x_button][/cs_element_column][cs_element_column _id=”160″ ][x_image type=”none” src=”http://gravitydigital.com/wp-content/uploads/2019/12/resource-databox.png” alt=”” link=”true” href=”https://databox.com?fp_ref=casey60″ title=”” target=”blank” info=”none” info_place=”top” info_trigger=”hover” info_content=””][cs_text]

Reporting from dozens of sources in a single platform.

[/cs_text][x_button size=”global” block=”true” circle=”false” icon_only=”false” href=”https://databox.com?fp_ref=casey60″ title=”” target=”blank” info=”none” info_place=”top” info_trigger=”hover” info_content=””]Try Databox[/x_button][/cs_element_column][/cs_element_row][cs_element_row _id=”164″ ][cs_element_column _id=”165″ ][x_image type=”none” src=”http://gravitydigital.com/wp-content/uploads/2019/12/resource-semrush.png” alt=”” link=”true” href=”https://www.semrush.com/sem/?ref=5006100118&refer_source=&utm_source=berush&utm_medium=promo&utm_campaign=link_7-day_pro_trial” title=”” target=”blank” info=”none” info_place=”top” info_trigger=”hover” info_content=””][cs_text]

Our go to for SEO work.

[/cs_text][x_button size=”global” block=”true” circle=”false” icon_only=”false” href=”https://www.semrush.com/sem/?ref=5006100118&refer_source=&utm_source=berush&utm_medium=promo&utm_campaign=link_7-day_pro_trial” title=”” target=”blank” info=”none” info_place=”top” info_trigger=”hover” info_content=””]Try SEMrush[/x_button][/cs_element_column][cs_element_column _id=”169″ ][x_image type=”none” src=”http://gravitydigital.com/wp-content/uploads/2019/12/resource-hotjar.png” alt=”” link=”true” href=”https://www.hotjar.com/” title=”” target=”blank” info=”none” info_place=”top” info_trigger=”hover” info_content=””][cs_text]

Qualitative website data.

[/cs_text][x_button size=”global” block=”true” circle=”false” icon_only=”false” href=”https://www.hotjar.com/” title=”” target=”blank” info=”none” info_place=”top” info_trigger=”hover” info_content=””]Try Hotjar[/x_button][/cs_element_column][cs_element_column _id=”173″ ] [/cs_element_column][/cs_element_row][/cs_element_section][/cs_content][cs_content_seo]ResourcesWe get a lot of questions about the software, tools, and services we use here at Gravity Digital. We’ve build this page to let you know the exact tools our team uses. We only recommend resources that we use.
Jump to Section:
TEAMS  •  CAMPAIGNS  •  CREATIVE  •  TRAINING  •  ANALYTICS

TeamsOur team needs to communicate and share information quickly and easily with each other, and with our clients.

Slack is where we keep our realtime chat and communication. It helps us cut down on email and we utilize channels to keep things organized.
Try Slack

We generate a lot of files, and Dropbox helps our team keep everything at our fingertips and also easily share with clients and outlets.
Try Dropbox

Zoom lets us video conference when our team is out of the office and we conduct regular client meetings over Zoom.
Try Zoom

Keeping passwords secure while sharing access is simplified by using Passpack. We store hundreds of passwords and share amongst our team members.
Try Passpack

We have used a dozen project management systems over years and we’re relying on Trello to share and manage tasks with our team and clients.
Try Trello

 

CampaignsWhen it comes to campaigns, we need reliable tools to distribute ads and content as well as tools to make conversion easy and trackable. These are the tools we use and recommend.

Not only does the Google Ads platform allow us to run and manage search-based ads, it’s also used for Display (think banners) and YouTube ads.
Try Google Ads

We rely on Facebook to distribute content and ads. According to Pew Research, 69% of U.S. adults are on Facebook, and 74% of those use it once per day.
Try Facebook Ads

Proof displays recent conversions on your website. It helps build trust with your website visitors and boost conversions with average lift of +10%.
Try Proof

Sometimes we need to connect platforms that don’t have an integration. We use Zapier connects all kinds of automation, reporting, and productivity platforms.
Try Zapier

ManyChat is an easy-to-use bot platform that takes advantage of Facebook Messenger. Their visual bot editor make it easy to build campaigns.
Try ManyChat

Drift is a powerful platform that combines chatbots and live chat. It helps start conversations on your website, and connects customers quickly.
Try Drift

We use the HubSpot CRM, Sales, Marketing, and Service hubs daily. As a Certified Partner, we can put you in touch with the BEST rep at HubSpot.
Try HubSpot

Bitly creates short URLs and provides great data and tracking for our campaigns. These short URLs look simple, but provide BIG reporting on campaigns.
Try Bitly

For phone call tracking and forms, we love on CallRail. As a Partner, we broke down how we leverage call and form tracking on a recent Partner webinar.
Try CallRail

Instapage allows us to quickly deploy landing pages that are conversion focused. One of our campaigns is featured in an Instapage case study.
Try Instapage

 

 

CreativeCreatives need tools to create. Here’s our toolbelt.

It’s the Content Management System that powers about half of the web… and it’s free.
Try WordPress

Divi is our go to WordPress theme. It’s flexible, powerful, easy-to-use, and fast.
Try Divi

Sometimes we don’t videos on public channels, so we rely on Vimeo to host videos for easy embed and hosting.
Try Vimeo

We’ve used Design Pickle for web graphics, social media graphics, and much more. A great resource with quality designers.
Try Design Pickle

It’s hard to find reliable WordPress help. With RipplePop, you get your own developer that works on your requests daily.
Try RipplePop

All the goods… Photoshop, Illustrator, InDesign, Premiere, etc. We live in the Adobe Creative suite of products.
Try Adobe Creative Cloud

We found several writers that we’ve used for years through Writer Access. The platform for managing work is a huge plus as well.
Try Writer Access

 

 

TrainingThis is the training our team uses to keep ourselves educated and up-to-date.

We’re a DigitalMarketer Certified Partner, and we’ve their tools and trainings for years.
Try DigitalMarketer

We’re a HubSpot Certified Parter, and their inbound marketing training is second to none.
Try HubSpot Academy

Some of our absolute favorite training on scriptwriting and creating entertaining ads.
Try Harmon Brothers University

AnalyticsWhat gets measured gets optimized. These are the tools we use to measure our campaigns.

The standard for website analytic, and it’s free.
Try Google Analytics

Manage all your website tags without editing code.
Try Google Tag Manager

Reporting from dozens of sources in a single platform.
Try Databox

Our go to for SEO work.
Try SEMrush

Qualitative website data.
Try Hotjar

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