Big Ideas Launch Plan – Pulse Centers

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BIG IDEAS LAUNCH PLAN FOR PULSE CENTERS PRACTITIONERS

WHAT IS THE BIG IDEAS LAUNCH PLAN?

The Big Ideas Launch Plan is a white glove service to fully develop your brand positioning and marketing process in just two weeks.

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[/cs_text][/cs_column][/cs_row][/cs_section][cs_section parallax=”false” separator_top_type=”none” separator_top_height=”50px” separator_top_inset=”0px” separator_top_angle_point=”50″ separator_bottom_type=”none” separator_bottom_height=”50px” separator_bottom_inset=”0px” separator_bottom_angle_point=”50″ style=”margin: 0px;padding: 5px 0px 45px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][x_custom_headline level=”h2″ looks_like=”h4″ accent=”false” class=”cs-ta-center”]Yeah, but what does that mean?[/x_custom_headline][/cs_column][/cs_row][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto 30px;padding: 0px;border-style: solid;border-width: 0px 0px 1px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][cs_text _order=”0″]

Well, we’ll start by looking over your website, social media channels, analytics, current messaging, advertising, and any public facing assets we can find.

Then, we’ll start brainstorming as a team before we meet with you to identify areas of strength, opportunities for improvement, and highlight any areas where there may be confusion in your offering. We do this before we meet with you to try and avoid the “Curse of Knowledge”.

[/cs_text][/cs_column][/cs_row][/cs_section][cs_section bg_color=”#00bcff” parallax=”false” separator_top_type=”none” separator_top_height=”50px” separator_top_inset=”0px” separator_top_angle_point=”50″ separator_bottom_type=”none” separator_bottom_height=”50px” separator_bottom_inset=”0px” separator_bottom_angle_point=”50″ style=”margin: 0px;padding: 45px 0px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][x_custom_headline level=”h2″ looks_like=”h4″ accent=”false” class=”cs-ta-center” style=”color:#ffffff;”]What is the “Curse of Knowledge”?[/x_custom_headline][cs_text style=”color:#ffffff;”]

Good Question – for a full explanation check out “Made to Stick” by Chip and Dan Heath. But briefly, it’s this: People usually think they look like this when they talk about themselves in their marketing:

But people actually see them like this:

Or worse, they don’t even get noticed.

[/cs_text][x_creative_cta padding=”25px 25px 25px 25px” text=”I'm in, let's do this.” font_size=”36px” icon=”rocket” icon_size=”48px” animation=”slide-top” link=”#form” color=”#ffffff” bg_color=”#e56a54″ bg_color_hover=”hsl(9, 49%, 47%)”][/cs_column][/cs_row][/cs_section][cs_section bg_color=”#ffffff” parallax=”false” separator_top_type=”none” separator_top_height=”50px” separator_top_inset=”0px” separator_top_angle_point=”50″ separator_bottom_type=”none” separator_bottom_height=”50px” separator_bottom_inset=”0px” separator_bottom_angle_point=”50″ style=”margin: 0px;padding: 45px 0px 0px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][x_custom_headline level=”h2″ looks_like=”h4″ accent=”false” class=”cs-ta-center” style=”color: #333333;”]OK, that’s not me… But Whatever.
What Comes Next?[/x_custom_headline][cs_text style=”color:#333333;”]

Next, we’ll get together in-person to go through a series of exercises where we’ll do a deep dive on three areas: People, Positioning, and Process

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We’ll spend the first couple of hours walking through a Hero Journey and a Before & After grid to discover how we can connect emotionally with your audience and grab attention by meeting them where they are.

Next, we’ll spend another hour or two walking through a Customer Value Journey.

[/cs_text][/cs_column][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/2″ style=”padding: 0px;”][x_image type=”none” src=”http://gravitydigital.com/wp-content/uploads/2019/08/hero-journey-before-after.jpg” alt=”” link=”false” href=”#” title=”” target=”” info=”none” info_place=”top” info_trigger=”hover” info_content=””][/cs_column][/cs_row][/cs_section][cs_section parallax=”false” separator_top_type=”none” separator_top_height=”50px” separator_top_inset=”0px” separator_top_angle_point=”50″ separator_bottom_type=”none” separator_bottom_height=”50px” separator_bottom_inset=”0px” separator_bottom_angle_point=”50″ style=”margin: 0px;padding: 0px 0px 45px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][x_custom_headline level=”h2″ looks_like=”h4″ accent=”false” class=”cs-ta-center” style=”color: #333333;color:#333333;”]That sounds like a buzzword.
What is that?[/x_custom_headline][cs_text style=”color:#333333;”]

It’s a buzzword. But it will change your business. The Customer Value Journey will teach you how to approach your marketing strategy like a real human relationship – and then it will hold you accountable to it.

Think about the progression of a romantic-type relationship. You make eye contact, you chat, you exchange contact info, you go on an initial date, then more dates, then you get married, yada yada yada, change your status on Facebook and you’ve got them for life.

But what if the first date didn’t go well? What if you tried to jump to a marriage proposal right after you made eye contact?

EWWW.

But that’s what marketers do all the time.

It’s not a good look, and your customers are savvy enough to see through your over-eager efforts.

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The Customer Value Journey is the solution.

We’ll walk you through a strategy for each phase:

  • Aware
  • Engage
  • Subscribe
  • Convert
  • Excite
  • Ascend
  • Advocate
  • Promote

[/cs_text][/cs_column][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/2″ style=”padding: 0px;”][x_image type=”none” src=”http://gravitydigital.com/wp-content/uploads/2019/08/customer-value-journey.jpg” alt=”” link=”false” href=”#” title=”” target=”” info=”none” info_place=”top” info_trigger=”hover” info_content=””][/cs_column][/cs_row][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][x_creative_cta padding=”25px 25px 25px 25px” text=”I'm in, let's do this.” font_size=”36px” icon=”rocket” icon_size=”48px” animation=”slide-top” link=”#form” color=”#ffffff” bg_color=”#00bcff” bg_color_hover=”#00bcff”][/cs_column][/cs_row][/cs_section][cs_section bg_color=”00bcff” parallax=”false” separator_top_type=”none” separator_top_height=”50px” separator_top_inset=”0px” separator_top_angle_point=”50″ separator_bottom_type=”none” separator_bottom_height=”50px” separator_bottom_inset=”0px” separator_bottom_angle_point=”50″ style=”margin: 0px;padding: 45px 0px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][x_custom_headline level=”h2″ looks_like=”h4″ accent=”false” class=”cs-ta-center” style=”color:#ffffff;”]That sounds pretty smart.
What will I walk Away with?[/x_custom_headline][cs_text style=”color:#ffffff;”]

After high fives all around, we’ll put together completed versions of the work we did together:

  • Hero Journey: Your brand story in a classic structure that’s been used for millennia.
  • Before & After: Ensures your campaigns don’t fall flat because they fail to articulate the outcome of your product or service.
  • Customer Value Journey: Your step-by-step process for attracting, converting, and keeping your best customers.

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We will also develop a road map that includes our recommendations on execution including:

  • Foundational Changes: Red flags that will keep your campaigns from succeeding.
  • Quick Wins: Low-hanging fruit that will result in early successes.
  • Content Creation: Assets that you’ll need to execute campaigns.
  • Campaign Execution: Types of ads, platforms and channels, retargeting, audiences, and more.

We’ll include visuals to help you see how the plan can work in the real world.

[/cs_text][/cs_column][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/2″ style=”padding: 0px;”][x_image type=”none” src=”http://gravitydigital.com/wp-content/uploads/2019/08/roadmap.png” alt=”” link=”false” href=”#” title=”” target=”” info=”none” info_place=”top” info_trigger=”hover” info_content=””][/cs_column][/cs_row][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][x_creative_cta padding=”25px 25px 25px 25px” text=”I'm in, let's do this.” font_size=”36px” icon=”rocket” icon_size=”48px” animation=”slide-top” link=”#form” color=”#ffffff” bg_color=”#e56a54″ bg_color_hover=”hsl(9, 49%, 47%)”][/cs_column][/cs_row][/cs_section][cs_section bg_color=”#ffffff” parallax=”false” separator_top_type=”none” separator_top_height=”50px” separator_top_inset=”0px” separator_top_angle_point=”50″ separator_bottom_type=”none” separator_bottom_height=”50px” separator_bottom_inset=”0px” separator_bottom_angle_point=”50″ style=”margin: 0px;padding: 45px 0px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][x_custom_headline level=”h2″ looks_like=”h4″ accent=”false” class=”cs-ta-center” style=”color: #333333;”]Sounds good. Is that it?[/x_custom_headline][cs_text style=”color:#333333;”]

Pretty Much. To be perfectly honest, the Big Ideas Launch Plan is a great opportunity for us to provide tremendous value for your business and it also allows us both to evaluate whether we would want to work together on an ongoing basis.

[/cs_text][x_custom_headline level=”h2″ looks_like=”h4″ accent=”false” class=”cs-ta-center” style=”color: #333333;”]How much does it cost?[/x_custom_headline][cs_text style=”color:#333333;background-color:#333333;padding-top:15px;padding-bottom:6px;”]

It’s $5,000 for the 2-week engagement.

Pulse Centers Pricing: $2,500 for the 2-week engagement.

[/cs_text][x_custom_headline level=”h2″ looks_like=”h4″ accent=”false” class=”cs-ta-center” style=”color: #333333;”]OK, what does it usually cost to work with you on an ongoing basis?[/x_custom_headline][cs_text style=”color:#333333;”]

It varies. Once we’ve completed your plan, you can let us know what you want to handle in-house, and where you want help from us. We work in 3-month retainers ranging from $1k – $10K+ per month.

[/cs_text][x_custom_headline level=”h2″ looks_like=”h4″ accent=”false” class=”cs-ta-center” style=”color: #333333;”]Are you Guys Any Good?
What do your clients have to say?[/x_custom_headline][cs_text style=”color:#333333;”]

I like your candor and direct communication style. Yes, we’re good. Here is a testimonial from one of our clients.

[/cs_text][x_video_embed no_container=”false” type=”16:9″][/x_video_embed][x_custom_headline level=”h2″ looks_like=”h4″ accent=”false” class=”cs-ta-center” style=”color: #333333;”]OK, I’m sold. Let’s do this.
How Do I Get Started?[/x_custom_headline][cs_text style=”color:#333333;”]

Just complete the form below to get started!

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