Paid Search Advertising
There are three things we really like about Paid Search Advertising. It’s Fast, Consistent, and Scalable.
Paid Search Advertising is also known as Pay-Per-Click campaigns, or Sponsored Search. It’s one of the avenues where you really begin to see just how powerful online marketing really is. After researching your competitors and keywords, we’ll come up with your paid search strategy.
We’ll test keywords, ad text, headlines and more, all with the intention of attracting the attention of the widest possible audience in a way that they won’t be able to turn away. Gravity Digital optimizes campaigns by increasing clicks and decreasing cost-per-click over time, allowing your campaigns to always improve as your business continues to grow and evolve.
Thinking about Paid Search?
Online marketing can be overwhelming. If you’re having trouble making sense of it, let us know. We’ll still consider it a win if we can point you in the right direction or get you some practical advice.
Frequently Asked Questions
Yes, Google is a very large and successful company and they’ve grown to their current size by selling advertising. That means, people clicking those ads. The truth is, many people don’t realize the difference between the sponsored, or paid, results and the organic results that appear below them. Even if they do recognize the result as an ad, it is written and targeted in a way to ensure that it is relevant to what they are looking for.
The bottom line is, paid search is fast, consistent, and scalable. Building your search engine rankings organically (a service we provide called “SEO”) can come with a huge payoff, but it usually requires more of an investment and can often take time to climb the ranks. Paid search, on the other hand, can get your business on the top of page one immediately Another advantage of paid search ads is that you only pay if someone clicks on your ad. Once we narrow in on our audience, keywords, and ad creative, we can scale our success as far as your market population will allow.
Any business can benefit if your product or service can be searched for online. If your business has a high customer lifetime value, or a product or service that is unique and not typically found in a brick and mortar store, then you should absolutely be using paid search ads.