Paid Search Advertising

There are three things we really like about Paid Search Advertising. It’s Fast, Consistent, and Scalable.

Paid Search Advertising is also known as Pay-Per-Click campaigns, or Sponsored Search. It’s one of the avenues where you really begin to see just how powerful online marketing really is. After researching your competitors and keywords, we’ll come up with your paid search strategy.

We’ll test keywords, ad text, headlines and more, all with the intention of attracting the attention of the widest possible audience in a way that they won’t be able to turn away. Gravity Digital optimizes campaigns by increasing clicks and decreasing cost-per-click over time, allowing your campaigns to always improve as your business continues to grow and evolve.

Thinking about Paid Search?

Online marketing can be overwhelming. If you’re having trouble making sense of it, let us know. We’ll still consider it a win if we can point you in the right direction or get you some practical advice.

Frequently Asked Questions

Yes, Google is a very large and successful company and they’ve grown to their current size by selling advertising. That means, people clicking those ads. The truth is, many people don’t realize the difference between the sponsored, or paid, results and the organic results that appear below them. Even if they do recognize the result as an ad, it is written and targeted in a way to ensure that it is relevant to what they are looking for.

The bottom line is, paid search is fast, consistent, and scalable. Building your search engine rankings organically (a service we provide called “SEO”) can come with a huge payoff, but it usually requires more of an investment and can often take time to climb the ranks. Paid search, on the other hand, can get your business on the top of page one immediately Another advantage of paid search ads is that you only pay if someone clicks on your ad. Once we narrow in on our audience, keywords, and ad creative, we can scale our success as far as your market population will allow.

There are a lot of benefits of paid search. Overall, control is the biggest benefit. We have control over where the searcher is located (geography), we have control over the budget, and we have control of the search phrases for which we choose to show ads.

Any business can benefit if your product or service can be searched for online. If your business has a high customer lifetime value, or a product or service that is unique and not typically found in a brick and mortar store, then you should absolutely be using paid search ads.

Generally, they all refer to the same thing: The paid placements at the top of the search engine results pages. Paid Search, Pay-Per-Click refuse to the this specific style of advertising. Adwords is Google’s name for their paid search platform.
When it comes to online search, Google is king. More than 2 thirds of all searches in the US are done through Google. For most of our clients we focus on Google, but there are instances where we also run campaigns on Yahoo and Bing.
A landing page is a page on your website that your customer will arrive at after they click on your ad. The page must be relevant to the ad that was clicked on and must be appealing enough to drive conversions: whether that be sales, registrations, etc.
Yes, you can. Be prepared for a learning curve, however. You will need to learn how to research keyword phrases, experiment with bidding, and master the art of crafting and updating your ad copy and landing pages so that they are compelling and maintain a high Google Quality Score. Without a high Quality Score, be prepared to pay more per click and be displayed below other competing ads.