[cs_content][cs_section parallax=”false” style=”margin: 0px;padding: 15px 0px 45px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][x_custom_headline level=”h1″ looks_like=”h3″ accent=”false” class=”cs-ta-center” style=”padding-bottom:20px;”]Paid Search Advertising[/x_custom_headline][x_video_embed no_container=”false” type=”16:9″][/x_video_embed][/cs_column][/cs_row][/cs_section][cs_section parallax=”false” style=”margin: 0px;padding: 0px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][cs_text]There are three things we really like about Paid Search Advertising. It’s Fast, Consistent, and Scalable.
Paid Search Advertising is also known as Pay-Per-Click campaigns, or Sponsored Search. It’s one of the avenues where you really begin to see just how powerful online marketing really is. After researching your competitors and keywords, we’ll come up with your paid search strategy.
We’ll test keywords, ad text, headlines and more, all with the intention of attracting the attention of the widest possible audience in a way that they won’t be able to turn away. Gravity Digital optimizes campaigns by increasing clicks and decreasing cost-per-click over time, allowing your campaigns to always improve as your business continues to grow and evolve.[/cs_text][/cs_column][/cs_row][/cs_section][cs_section parallax=”false” style=”margin: 0px;padding: 45px 0px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][x_custom_headline level=”h4″ looks_like=”h4″ accent=”true” class=”cs-ta-center”]Thinking about Paid Search?[/x_custom_headline][/cs_column][/cs_row][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/2″ style=”padding: 0px;”][cs_text]Online marketing can be overwhelming. If you’re having trouble making sense of it, let us know. We’ll still consider it a win if we can point you in the right direction or get you some practical advice.[/cs_text][/cs_column][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/2″ style=”padding: 0px;”][x_gap size=”50px”][x_button type=”flat” shape=”square” size=”jumbo” block=”true” circle=”false” icon_only=”false” href=”http://blog.gravitydigital.com/free-marketing-assessment” title=”” target=”blank” info=”none” info_place=”top” info_trigger=”hover” info_content=””]Free Marketing Assessment[/x_button][/cs_column][/cs_row][/cs_section][cs_section bg_color=”#ffffff” parallax=”false” style=”margin: 0px;padding: 45px 0px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto 25px;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][x_custom_headline level=”h2″ looks_like=”h3″ accent=”false” class=”cs-ta-center man” style=”padding-bottom:20px;”]Frequently Asked Questions[/x_custom_headline][x_accordion link=”true” id=”faq-1″][x_accordion_item title=”Do people really click on paid search ads (sponsored ads) in Google?” open=”false”]
Yes, Google is a very large and successful company and they’ve grown to their current size by selling advertising. That means, people clicking those ads. The truth is, many people don’t realize the difference between the sponsored, or paid, results and the organic results that appear below them. Even if they do recognize the result as an ad, it is written and targeted in a way to ensure that it is relevant to what they are looking for.
[/x_accordion_item][x_accordion_item title=”What are the benefits of PPC compared to SEO?” open=”false”]
The bottom line is, paid search is fast, consistent, and scalable. Building your search engine rankings organically (a service we provide called “SEO”) can come with a huge payoff, but it usually requires more of an investment and can often take time to climb the ranks. Paid search, on the other hand, can get your business on the top of page one immediately Another advantage of paid search ads is that you only pay if someone clicks on your ad. Once we narrow in on our audience, keywords, and ad creative, we can scale our success as far as your market population will allow.
[/x_accordion_item][x_accordion_item title=”What are some advantages of paid search?” open=”false”]There are a lot of benefits of paid search. Overall, control is the biggest benefit. We have control over where the searcher is located (geography), we have control over the budget, and we have control of the search phrases for which we choose to show ads.[/x_accordion_item][x_accordion_item title=”What type of business is best suited for PPC?” open=”false”]
Any business can benefit if your product or service can be searched for online. If your business has a high customer lifetime value, or a product or service that is unique and not typically found in a brick and mortar store, then you should absolutely be using paid search ads.
[/x_accordion_item][x_accordion_item title=”What is the difference between paid search, PPC, and Adwords?” open=”false”]Generally, they all refer to the same thing: The paid placements at the top of the search engine results pages. Paid Search, Pay-Per-Click refuse to the this specific style of advertising. Adwords is Google’s name for their paid search platform.[/x_accordion_item][x_accordion_item title=”Why are you only talking about Google and not Yahoo or Bing?” open=”false”]When it comes to online search, Google is king. More than 2 thirds of all searches in the US are done through Google. For most of our clients we focus on Google, but there are instances where we also run campaigns on Yahoo and Bing.[/x_accordion_item][x_accordion_item title=”What is a landing page?” open=”false”]A landing page is a page on your website that your customer will arrive at after they click on your ad. The page must be relevant to the ad that was clicked on and must be appealing enough to drive conversions: whether that be sales, registrations, etc.[/x_accordion_item][x_accordion_item title=”Can I attempt to manage PPC on my own?” open=”false”]Yes, you can. Be prepared for a learning curve, however. You will need to learn how to research keyword phrases, experiment with bidding, and master the art of crafting and updating your ad copy and landing pages so that they are compelling and maintain a high Google Quality Score. Without a high Quality Score, be prepared to pay more per click and be displayed below other competing ads.[/x_accordion_item][/x_accordion][/cs_column][/cs_row][/cs_section][/cs_content]