Healthcare Marketing Strategy
Online marketing has changed the game. Target audiences are becoming increasingly fragmented with each passing moment. In the old days, a healthcare marketing strategy was fairly straightforward: so long as you were able to shout your message from the highest possible rooftop, proverbially speaking, you could attract the widest possible audience. If you were a big enough business to afford an ad during one of the highest rated shows on television, you could expect that message to be heard loud and clear by tens of millions of people in an instant. As a healthcare marketing agency, we lived in that world.
But those days are long gone, and we couldn’t be happier about it.
Thanks to the digital world in which we now live, we can now take a smarter approach to developing a healthcare marketing strategy. No longer do we pour money into marketing and hope for the best. We’re able to invest our marketing dollars strategically and in more organic ways to achieve the results that we’re after.
Luckily for you, online healthcare marketing is what Gravity Digital does best.
Healthcare Marketing Strategy Elements
Inbound Marketing focuses on creating great content that pulls people to your website where they can learn more about what your products and services on their own accord. It also nurtures leads that are not quite ready, and helps move them down the sales funnel. Read more about our Healthcare Digital Marketing services.
Search Engine Optimization
Even though Google has recently changed the way its algorithms work to penalize sites that are crammed with keywords and offer very little in the way of content, SEO is still king in terms of online marketing. It’s at the core of our Inbound Marketing service. Read more about our Search Engine Optimization services.
Gravity Digital runs advertisements on all major social networks, allowing you to leverage the most powerful digital platforms of the modern era to your advantage from an online marketing perspective. Facebook is the #2 website in the world, with opportunities to target your audience and find new customers. We’ll run tests on images, headlines, geographic areas and more, optimizing all ads over time for not just the maximum click-thru rate but the minimum cost-per-click at the same time. Learn more about Social Media Advertising.
Also known as Pay-Per-Click campaigns, paid search is where you really begin to see just how powerful digital web marketing really is. We’ll test keywords, ad text, headlines and more, all with the intention of attracting the attention of the widest possible audience in a way that they won’t be able to turn away. Gravity Digital’s web marketing efforts will work to naturally and organically increase clicks and decrease cost-per-click over time, allowing your campaigns to always improve as your business continues to grow and evolve. See our Paid Search Advertising services.
One of the most important parts of the lead generation process is called retargeting. It also happens to be one of the most effective. Using retargeting tactics, we can display additional ads for your business to your leads around the web on most every major website (Think CNN, You Tube, The Weather Channel, etc.). This technique is incredibly effective for staying in front of people, even when they’ve navigated away from your site, and enticing them to return whenever possible. It’s a great way to re-enforce your brand and always stay on the forefront of their minds. Learn about our retargeting service, and how we retarget on websites, mobile, and social media.
Once an e-mail address has been captured by a landing page, we’re able to set up a series of outbound e-mails on a specific schedule to always stay in the lead’s inbox. Not only will we write and design those e-mails, but our system sends them automatically – there’s literally nothing that you have to worry about.
We take a content-first approach to building websites. We’ll help develop the content of your website and allow that to dictate design. By focusing on content, we’ve set a goal of making sure your site is your best source of qualified leads. Read more about our web design services.