Healthcare Content Creation

[cs_content][cs_section bg_color=”hsl(204, 100%, 50%)” parallax=”false” separator_top_type=”none” separator_top_height=”50px” separator_top_inset=”0px” separator_top_angle_point=”50″ separator_bottom_type=”none” separator_bottom_height=”50px” separator_bottom_inset=”0px” separator_bottom_angle_point=”50″ style=”margin: 0px;padding: 45px 0px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][x_custom_headline level=”h1″ looks_like=”h3″ accent=”false” style=”color: hsl(0, 0%, 100%);”]Healthcare Content Creation[/x_custom_headline][cs_text style=”color: #ffffff;”]If we use the analogy that digital marketing is a car, heading down the road toward your marketing goals, CONTENT is the fuel that’s going to get you to your destination.[/cs_text][x_custom_headline level=”h3″ looks_like=”h5″ accent=”false” class=”cs-ta-center” style=”color: hsl(0, 0%, 100%);border:2px white solid;padding:8px;”]Content is the fuel for digital healthcare marketing.[/x_custom_headline][cs_text style=”color: #ffffff;margin-top:40px;”]Websites, blogs, social media, downloadable resources, and emails all require quality content. It’s the foundation for nearly all digital marketing efforts.

If you already have a solid digital healthcare marketing strategy in place, and you’re simply looking for a partner to help you develop content so you can execute your strategy, we might be a good fit.
[/cs_text][/cs_column][/cs_row][/cs_section][cs_section parallax=”true” separator_top_type=”none” separator_top_height=”50px” separator_top_inset=”0px” separator_top_angle_point=”50″ separator_bottom_type=”none” separator_bottom_height=”50px” separator_bottom_inset=”0px” separator_bottom_angle_point=”50″ bg_pattern=”http://gravitydigital.com/wp-content/uploads/2015/08/NSTexturedFullScreenBackgroundColor.png” style=”margin: 0px;padding: 45px 0px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/2″ style=”padding: 0px;”][x_custom_headline level=”h1″ looks_like=”h3″ accent=”false” style=”color: hsl(0, 0%, 100%);”]What is Healthcare Content?[/x_custom_headline][cs_text style=”color:#ffffff;”]Healthcare Content takes on many forms. Some of the most popular forms of content we produce for our marketing clients:
[/cs_text][/cs_column][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/2″ style=”padding: 0px;”][x_callout title=”<span style="font-size:.75em;color:#ffffff">Schedule a Chat</span>” message=”If you have questions about how we create content for our clients, or want to learn more, schedule a 15-minute chat.” type=”left” button_text=”Schedule a 15-minute chat about Content Creation” circle=”false” button_icon=”phone” href=”http://blog.gravitydigital.com/content-creation-chat” href_title=”” target=”blank” style=”color:#ffffff;”][/cs_column][/cs_row][/cs_section][cs_section parallax=”true” separator_top_type=”none” separator_top_height=”50px” separator_top_inset=”0px” separator_top_angle_point=”50″ separator_bottom_type=”none” separator_bottom_height=”50px” separator_bottom_inset=”0px” separator_bottom_angle_point=”50″ bg_pattern=”http://gravitydigital.com/wp-content/uploads/2015/03/concrete_seamless.png” style=”margin: 0px;padding: 45px 0px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][x_custom_headline level=”h5″ looks_like=”h4″ accent=”false” class=”cs-ta-center”]Video[/x_custom_headline][/cs_column][/cs_row][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/2″ style=”padding: 0px;”][cs_text]With 85% of marketers seeing positive ROI from video (Firebrand Group), it’s easy to see why it’s such a powerful content-type. And a third of online activity is spent watching video (Insivia) – if you’re not producing quality, engaging video, you are missing out.

We produce a wide range of videos for our clients:[/cs_text][/cs_column][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/2″ style=”padding: 0px;”][x_image type=”none” src=”http://gravitydigital.com/wp-content/uploads/2017/01/Demo-Video-Standalone.png” alt=”” link=”false” href=”#” title=”” target=”” info=”none” info_place=”top” info_trigger=”hover” info_content=””][/cs_column][/cs_row][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][cs_icon_list][cs_icon_list_item title=”Brand “hero” – videos that are promotional in nature.” type=”user” link_enabled=”false” link_url=”#” link_new_tab=”false”]Brand “hero” – videos that are promotional in nature.[/cs_icon_list_item][cs_icon_list_item title=”Behind the curtain – an inside look to showcase a brand or employees.” type=”eye” link_enabled=”false” link_url=”#” link_new_tab=”false”]Behind the curtain – an inside look to showcase a brand or employees.[/cs_icon_list_item][cs_icon_list_item title=”Feature driven – an in-depth look at a specific feature of a product or service.” type=”list-ul” link_enabled=”false” link_url=”#” link_new_tab=”false”]Feature driven – an in-depth look at a specific feature of a product or service.[/cs_icon_list_item][cs_icon_list_item title=”News or opinion – a video that gives you the opportunity to with in with expertise or opinion on news or developments in the healthcare.” type=”newspaper-o” link_enabled=”false” link_url=”#” link_new_tab=”false”]News or opinion – a video that gives you the opportunity to with in with expertise or opinion on news or developments in the healthcare.[/cs_icon_list_item][cs_icon_list_item title=”Testimonial – have someone else tell your brand’s story.” type=”comment” link_enabled=”false” link_url=”#” link_new_tab=”false”]Testimonial – have someone else tell your brand’s story.[/cs_icon_list_item][cs_icon_list_item title=”Post-purchase – videos that are intended to be watched after someone purchases a product or service.” type=”dollar” link_enabled=”false” link_url=”#” link_new_tab=”false”]Post-purchase – videos that are intended to be watched after someone purchases a product or service.[/cs_icon_list_item][cs_icon_list_item title=”Expert advice – sharing your knowledge and truly helping a prospect eases that person through the funnel naturally.” type=”graduation-cap” link_enabled=”false” link_url=”#” link_new_tab=”false”]Expert advice – sharing your knowledge and truly helping a prospect eases that person through the funnel naturally.[/cs_icon_list_item][/cs_icon_list][/cs_column][/cs_row][/cs_section][cs_section bg_color=”hsl(204, 100%, 50%)” parallax=”false” separator_top_type=”none” separator_top_height=”50px” separator_top_inset=”0px” separator_top_angle_point=”50″ separator_bottom_type=”none” separator_bottom_height=”50px” separator_bottom_inset=”0px” separator_bottom_angle_point=”50″ style=”margin: 0px;padding: 45px 0px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][x_custom_headline level=”h5″ looks_like=”h4″ accent=”false” class=”cs-ta-center” style=”color: hsl(0, 0%, 100%);”]Podcasts[/x_custom_headline][/cs_column][/cs_row][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/2″ style=”padding: 0px;”][x_image type=”none” src=”http://gravitydigital.com/wp-content/uploads/2017/02/ac-podcast-screenshot-new.png” alt=”healthcare marketing podcast” link=”false” href=”#” title=”” target=”” info=”none” info_place=”top” info_trigger=”hover” info_content=””][/cs_column][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/2″ style=”padding: 0px;”][cs_text style=”color:#ffffff;”]Podcast listenership is on the rise – it grew 23% Between 2015 and 2016 (Edison Research). One of the strengths of podcasts is mobility. 65% of podcasts are consumed on a mobile device. It’s one of the only ways we as healthcare marketers can produce content that is consumed whether our audience is commuting to work or working out. Here are a few benefits of podcasting from Social Media Examiner:[/cs_text][cs_icon_list style=”color:#ffffff;”][cs_icon_list_item title=”Increased website traffic – traffic to your website from a podcast can be difficult to track, but those running traffic surveys have been pleasantly surprised by the number of visitors that found the website through their podcast.” type=”bar-chart” link_enabled=”false” link_url=”#” link_new_tab=”false”]Increased website traffic – traffic to your website from a podcast can be difficult to track, but those running traffic surveys have been pleasantly surprised by the number of visitors that found the website through their podcast.[/cs_icon_list_item][cs_icon_list_item title=”Relationships with influencers from interviews – a podcast is a great way to build relationships with influencers as you invite guests to participate via interviews. These relationships can serve you well down the road.” type=”group” link_enabled=”false” link_url=”#” link_new_tab=”false”]Relationships with influencers from interviews – a podcast is a great way to build relationships with influencers as you invite guests to participate via interviews. These relationships can serve you well down the road.[/cs_icon_list_item][cs_icon_list_item title=”Speaking opportunities – a podcast will make you a better communicator and can lead to opportunities to speak at conferences and events.” type=”bullhorn” link_enabled=”false” link_url=”#” link_new_tab=”false”]Speaking opportunities – a podcast will make you a better communicator and can lead to opportunities to speak at conferences and events.[/cs_icon_list_item][/cs_icon_list][/cs_column][/cs_row][/cs_section][cs_section parallax=”true” separator_top_type=”none” separator_top_height=”50px” separator_top_inset=”0px” separator_top_angle_point=”50″ separator_bottom_type=”none” separator_bottom_height=”50px” separator_bottom_inset=”0px” separator_bottom_angle_point=”50″ bg_pattern=”http://gravitydigital.com/wp-content/uploads/2015/03/concrete_seamless.png” style=”margin: 0px;padding: 45px 0px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][x_custom_headline level=”h5″ looks_like=”h4″ accent=”false” class=”cs-ta-center”]Blogs[/x_custom_headline][/cs_column][/cs_row][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/2″ style=”padding: 0px;”][cs_text]When we talk about content, most people think of blog articles… With good reason: 47% of buyers view 3-5 pieces of a company’s content before engaging with a sales rep. Commitment to blogging, as part of your overall healthcare marketing strategy, is a great way to produce content regularly. Quality blog content reaches outside of the website itself – we’ve seen huge traffic increases from search engines and social networks when there’s a commitment to producing blog posts on a consistent basis.

A few benefits of blogging:[/cs_text][/cs_column][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/2″ style=”padding: 0px;”][x_image type=”none” src=”http://gravitydigital.com/wp-content/uploads/2017/02/blog-sample.png” alt=”healthcare marketing blog” link=”false” href=”#” title=”” target=”” info=”none” info_place=”top” info_trigger=”hover” info_content=””][/cs_column][/cs_row][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][cs_icon_list][cs_icon_list_item title=”Blogs drive traffic to your website.” type=”automobile” link_enabled=”false” link_url=”#” link_new_tab=”false”]Blogs drive traffic to your website.[/cs_icon_list_item][cs_icon_list_item title=”Blogs establish your brand and employees as an authority in the healthcare industry.” type=”check” link_enabled=”false” link_url=”#” link_new_tab=”false”]Blogs establish your brand and employees as an authority in the healthcare industry.[/cs_icon_list_item][cs_icon_list_item title=”Blogs lead to more indexed content and better search rankings.” type=”google” link_enabled=”false” link_url=”#” link_new_tab=”false”]Blogs lead to more indexed content and better search rankings.[/cs_icon_list_item][cs_icon_list_item title=”Blogging makes your brand more personal.” type=”smile-o” link_enabled=”false” link_url=”#” link_new_tab=”false”]Blogging makes your brand more personal.[/cs_icon_list_item][cs_icon_list_item title=”Blogging provides content for other channels like social media and email.” type=”facebook” link_enabled=”false” link_url=”#” link_new_tab=”false”]Blogging provides content for other channels like social media and email.[/cs_icon_list_item][cs_icon_list_item title=”Blogs help convert strangers into leads.” type=”comments” link_enabled=”false” link_url=”#” link_new_tab=”false”]Blogs help convert strangers into leads.[/cs_icon_list_item][/cs_icon_list][/cs_column][/cs_row][/cs_section][cs_section bg_color=”hsl(204, 100%, 50%)” parallax=”false” separator_top_type=”none” separator_top_height=”50px” separator_top_inset=”0px” separator_top_angle_point=”50″ separator_bottom_type=”none” separator_bottom_height=”50px” separator_bottom_inset=”0px” separator_bottom_angle_point=”50″ style=”margin: 0px;padding: 45px 0px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][x_custom_headline level=”h5″ looks_like=”h4″ accent=”false” class=”cs-ta-center” style=”color: hsl(0, 0%, 100%);”]Website Content[/x_custom_headline][/cs_column][/cs_row][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/2″ style=”padding: 0px;”][x_image type=”none” src=”http://gravitydigital.com/wp-content/uploads/2017/02/website-content-sample.png” alt=”healthcare content for websites” link=”false” href=”#” title=”” target=”” info=”none” info_place=”top” info_trigger=”hover” info_content=””][/cs_column][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/2″ style=”padding: 0px;”][cs_text style=”color:#ffffff;”]It’s important for the main pages of your website to convey your company’s product and service offerings, as well as their features and benefits. In general, the goal of producing content is to move your prospects through the sales funnel, and the main pages of your website and big part of that process.

Here are a few best practices we use when writing website copy:[/cs_text][/cs_column][/cs_row][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][cs_icon_list style=”color:#ffffff;”][cs_icon_list_item title=”Create content around buyer personas.” type=”check” link_enabled=”false” link_url=”#” link_new_tab=”false”]Create content around buyer personas.[/cs_icon_list_item][cs_icon_list_item title=”Know the difference between benefits and features and use them accordingly.” type=”check” link_enabled=”false” link_url=”#” link_new_tab=”false”]Know the difference between benefits and features and use them accordingly.[/cs_icon_list_item][cs_icon_list_item title=”Use citations to build credibility and show the source of your information.” type=”check” link_enabled=”false” link_url=”#” link_new_tab=”false”]Use citations to build credibility and show the source of your information.[/cs_icon_list_item][cs_icon_list_item title=”Optimze copy for the search engines and readers alike.” type=”check” link_enabled=”false” link_url=”#” link_new_tab=”false”]Optimze copy for the search engines and readers alike.[/cs_icon_list_item][cs_icon_list_item title=”Provide a next step with a 'call-to-action'.” type=”check” link_enabled=”false” link_url=”#” link_new_tab=”false”]Provide a next step with a ‘call-to-action’.[/cs_icon_list_item][/cs_icon_list][/cs_column][/cs_row][/cs_section][cs_section parallax=”true” separator_top_type=”none” separator_top_height=”50px” separator_top_inset=”0px” separator_top_angle_point=”50″ separator_bottom_type=”none” separator_bottom_height=”50px” separator_bottom_inset=”0px” separator_bottom_angle_point=”50″ bg_pattern=”http://gravitydigital.com/wp-content/uploads/2015/03/concrete_seamless.png” style=”margin: 0px;padding: 45px 0px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][x_custom_headline level=”h5″ looks_like=”h4″ accent=”false” class=”cs-ta-center”]Resources[/x_custom_headline][/cs_column][/cs_row][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/2″ style=”padding: 0px;”][cs_text]Converting anonymous visitors into leads with names and contact information usually takes place as an exchange. You provide something of value to the visitor, and they provide you with their information. This valuable resource usually takes the form of free resources like:
[/cs_text][cs_icon_list][cs_icon_list_item title=”Whitepapers” type=”file-text” link_enabled=”false” link_url=”#” link_new_tab=”false”]Whitepapers[/cs_icon_list_item][cs_icon_list_item title=”eBooks” type=”book” link_enabled=”false” link_url=”#” link_new_tab=”false”]eBooks[/cs_icon_list_item][cs_icon_list_item title=”Guides” type=”map” link_enabled=”false” link_url=”#” link_new_tab=”false”]Guides[/cs_icon_list_item][cs_icon_list_item title=”On-Demand Demos or Product Tours” type=”play-circle” link_enabled=”false” link_url=”#” link_new_tab=”false”]On-Demand Demos or Product Tours[/cs_icon_list_item][cs_icon_list_item title=”Case Studies” type=”file” link_enabled=”false” link_url=”#” link_new_tab=”false”]Case Studies[/cs_icon_list_item][/cs_icon_list][/cs_column][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/2″ style=”padding: 0px;”][x_image type=”none” src=”http://gravitydigital.com/wp-content/uploads/2017/02/resources-sample.png” alt=”healthcare content resources” link=”false” href=”#” title=”” target=”” info=”none” info_place=”top” info_trigger=”hover” info_content=””][/cs_column][/cs_row][/cs_section][cs_section parallax=”true” separator_top_type=”none” separator_top_height=”50px” separator_top_inset=”0px” separator_top_angle_point=”50″ separator_bottom_type=”none” separator_bottom_height=”50px” separator_bottom_inset=”0px” separator_bottom_angle_point=”50″ bg_pattern=”http://gravitydigital.com/wp-content/uploads/2015/03/[email protected]” style=”margin: 0px;padding: 45px 0px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ class=”cs-ta-center” style=”padding: 0px;”][cs_element_image _id=”100″ ][/cs_column][/cs_row][/cs_section][/cs_content]