[cs_content][cs_section bg_image=”https://gravitydigital.com/wp-content/uploads/2017/06/medical-practice-marketing.jpg” parallax=”true” separator_top_type=”none” separator_top_height=”50px” separator_top_angle_point=”50″ separator_bottom_type=”none” separator_bottom_height=”50px” separator_bottom_angle_point=”50″ style=”margin: 0px;padding: 65px 0px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px 0px 80px;”][x_custom_headline level=”h1″ looks_like=”h2″ accent=”false” class=”cs-ta-center” style=”color: hsl(0, 0%, 0%);”]Medical Practice Marketing[/x_custom_headline][x_custom_headline level=”h3″ looks_like=”h5″ accent=”false” class=”cs-ta-center” style=”color: hsl(0, 0%, 0%);border: 2px solid black;padding: 10px;”]We help new patients find your medical practice online.[/x_custom_headline][/cs_column][/cs_row][/cs_section][cs_section parallax=”false” separator_top_type=”none” separator_top_height=”50px” separator_top_angle_point=”50″ separator_bottom_type=”none” separator_bottom_height=”50px” separator_bottom_angle_point=”50″ style=”margin: 0px;padding: 0px;”][cs_row inner_container=”false” marginless_columns=”true” style=”margin: 0px auto;padding: 0px;”][cs_column bg_color=”hsl(204, 100%, 50%)” fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/3″ style=”padding: 0px 20px;”][x_custom_headline level=”h2″ looks_like=”h4″ accent=”false” style=”color: hsl(0, 0%, 100%);”]Shared Accountability[/x_custom_headline][cs_text]Get the marketing off your plate and measure the pulse of your practice’s online efforts using metrics that matter.[/cs_text][/cs_column][cs_column bg_color=”hsl(296, 63%, 49%)” fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/3″ style=”padding: 0px 20px;”][x_custom_headline level=”h2″ looks_like=”h4″ accent=”false” style=”color: hsl(0, 0%, 100%);”]Check the big boxes[/x_custom_headline][cs_text]Close up shop each day knowing your digital bases are covered.[/cs_text][/cs_column][cs_column bg_color=”hsl(42, 100%, 46%)” fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/3″ style=”padding: 0px 20px;”][x_custom_headline level=”h2″ looks_like=”h4″ accent=”false” style=”color: hsl(0, 0%, 100%);”]Look Professional Online[/x_custom_headline][cs_text]Be confident your online marketing activities are tied together in a meaningful way.[/cs_text][/cs_column][/cs_row][/cs_section][cs_section bg_color=”hsl(0, 0%, 100%)” parallax=”false” separator_top_type=”none” separator_top_height=”50px” separator_top_angle_point=”50″ separator_bottom_type=”none” separator_bottom_height=”50px” separator_bottom_angle_point=”50″ style=”margin: 0px;padding: 45px 0px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][x_video_embed no_container=”false” type=”16:9″][/x_video_embed][/cs_column][/cs_row][/cs_section][cs_section bg_color=”hsl(204, 100%, 50%)” parallax=”true” separator_top_type=”none” separator_top_height=”50px” separator_top_angle_point=”50″ separator_bottom_type=”none” separator_bottom_height=”50px” separator_bottom_angle_point=”50″ style=”margin: 0px;padding: 0px 0px 45px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 40px 0px 0px;”][x_creative_cta padding=”25px 25px 25px 25px” text=”Schedule a chat to learn more.” font_size=”36px” icon=”comments-o” icon_size=”48px” animation=”slide-top” link=”http://blog.gravitydigital.com/doctor-marketing-chat” color=”hsl(204, 100%, 50%)” bg_color=”hsl(0, 0%, 100%)” bg_color_hover=”hsl(0, 0%, 100%)”][/cs_column][/cs_row][/cs_section][cs_section parallax=”false” separator_top_type=”none” separator_top_height=”50px” separator_top_angle_point=”50″ separator_bottom_type=”none” separator_bottom_height=”50px” separator_bottom_angle_point=”50″ style=”margin: 0px;padding: 45px 0px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][x_custom_headline level=”h2″ looks_like=”h3″ accent=”false” class=”cs-ta-center”]What’s included?[/x_custom_headline][/cs_column][/cs_row][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto 30px;padding: 0px;border-style: solid;border-width: 0px 0px 1px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/3″ style=”padding: 0px;”][x_feature_box title=”Have a Google-friendly website” title_color=”” text_color=”” graphic=”icon” graphic_size=”90px” graphic_shape=”hexagon” graphic_color=”#ffffff” graphic_bg_color=”hsl(204, 100%, 50%)” align_h=”center” align_v=”top” side_graphic_spacing=”20px” max_width=”none” graphic_icon=”search”][/x_feature_box][/cs_column][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”2/3″ style=”padding: 0px;”][cs_text]SEO is king in online marketing. It’s a challenge to optimize your site and keep an eye the changes Google (and others) makes to its algorithms. Are you focusing on the right keywords? Do you have enough content? Gravity Digital keeps up with these changes and executes a strategy to help medical practices be found through search. With the addition of fresh content, fixes for technical issues, as well as verification with Google, your site can rise to the top of search results where it belongs. Read more about our Search Engine Optimization services.[/cs_text][/cs_column][/cs_row][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto 30px;padding: 0px;border-style: solid;border-width: 0px 0px 1px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/3″ style=”padding: 0px;”][x_feature_box title=”PROTECT YOUR REPUTATION” title_color=”” text_color=”” graphic=”icon” graphic_size=”90px” graphic_shape=”hexagon” graphic_color=”#ffffff” graphic_bg_color=”hsl(62, 98%, 45%)” align_h=”center” align_v=”top” side_graphic_spacing=”20px” max_width=”none” graphic_icon=”thumbs-up”][/x_feature_box][/cs_column][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”2/3″ style=”padding: 0px;”][cs_text]77% of prospective patients are searching online for healthcare, so maintaining a positive online reputation is critical. Gravity Digital monitors online reviews on dozens of websites to help you build patient trust. Whether they’re healthcare specific sites like Vitals, docSpot and Wellness.com or sites like Google, Facebook, and Yelp we will notify you of new reviews. When appropriate, practices can make service recovery efforts. This allows doctors to focus on providing the best patient care while protecting their good name on the web.
[/cs_text][/cs_column][/cs_row][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto 30px;padding: 30px;border-style: solid;border-width: 0px 0px 1px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/3″ style=”padding: 0px;”][x_feature_box title=”CLAIM & PROTECT LISTINGS” title_color=”” text_color=”” graphic=”icon” graphic_size=”90px” graphic_shape=”hexagon” graphic_color=”#ffffff” graphic_bg_color=”hsl(296, 63%, 49%)” align_h=”center” align_v=”top” side_graphic_spacing=”20px” max_width=”none” graphic_icon=”list-alt”][/x_feature_box][/cs_column][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”2/3″ style=”padding: 0px;”][cs_text]Doctors and practices often overlook an important element of their online presence: accurate and consistent office information. Patients look to digital services for facts about practices, so it’s crucial for that information to be accurate and in-sync. From basic information like doctors’ names, addresses, and phone numbers to more advanced information like hours, services and marketing messages, we can literally put your practice on the map. Our service also provides near-instant changes across 70+ listings. This helps doctors drive more traffic and convert searchers into patients. [/cs_text][x_creative_cta padding=”15px 15px 15px 15px” text=”Scan your listings now.” font_size=”30px” icon=”eye” icon_size=”48px” animation=”slide-top” link=”https://gravitydigital.com/scan/” target=”blank” color=”hsl(0, 0%, 100%)” bg_color=”hsl(204, 100%, 50%)” bg_color_hover=”hsl(204, 100%, 50%)”][/cs_column][/cs_row][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto 30px;padding: 0px;border-style: solid;border-width: 0px 0px 1px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/3″ style=”padding: 0px;”][x_feature_box title=”DRIVE TRAFFIC” title_color=”” text_color=”” graphic=”icon” graphic_size=”90px” graphic_shape=”hexagon” graphic_color=”#ffffff” graphic_bg_color=”#2ecc71″ align_h=”center” align_v=”top” side_graphic_spacing=”20px” max_width=”none” graphic_icon=”automobile”][/x_feature_box][/cs_column][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”2/3″ style=”padding: 0px;”][cs_text]Social Media Ads and Paid Search Ads are a consistent, reliable way to drive qualified traffic to physician websites.
The average person spends 50 minutes a day on Facebook (NY Times). Social media platforms have become the most powerful way to target your audience and find new customers, and Gravity Digital helps you reach as many people as possible by running advertisements on these networks. We balance creative ideas with a methodical approach by testing images, headlines, demographics, geographic areas and more. The overall goal is optimizing your ads to generate maximum clicks at minimum cost. Learn more about Social Media Advertising.[/cs_text][cs_text]Paid search is where you really begin to see just how powerful digital marketing really is. We test keywords, ad text, and headlines to attract qualified visitors to medical practice websites. Our goal is to increase clicks and decrease cost-per-click over time, maximizing your budget and attracting new patients. See our Paid Search Advertising services.[/cs_text][/cs_column][/cs_row][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto 30px;padding: 0px;border-style: solid;border-width: 0px 0px 1px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/3″ style=”padding: 0px;”][x_feature_box title=”Compliant Conversions” title_color=”” text_color=”” graphic=”icon” graphic_size=”90px” graphic_shape=”hexagon” graphic_color=”#ffffff” graphic_bg_color=”hsl(42, 100%, 46%)” align_h=”center” align_v=”top” side_graphic_spacing=”20px” max_width=”none” graphic_icon=”group”][/x_feature_box][/cs_column][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”2/3″ style=”padding: 0px;”][cs_text]Doctors and practice managers work hard to be HIPAA compliant, and it’s crucial that your forms and marketing communications are too. Protected Health Information (PHI) is something we take very seriously, so we ensure your online forms are fully compliant. Whether it’s web forms or PDF forms, we can ensure they are delivered to secure email, online storage, servers, and databases.[/cs_text][/cs_column][/cs_row][/cs_section][cs_section bg_color=”#00bcff” parallax=”false” separator_top_type=”none” separator_top_height=”50px” separator_top_angle_point=”50″ separator_bottom_type=”none” separator_bottom_height=”50px” separator_bottom_angle_point=”50″ style=”margin: 0px;padding: 45px 0px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][x_custom_headline level=”h3″ looks_like=”h2″ accent=”false” class=”cs-ta-center” style=”color:#ffffff;”]Want to do more?[/x_custom_headline][cs_text style=”color:#ffffff;”]Once you’ve checked the big boxes, doctors and practices that are serious about growing and generating new patients may want to magnify their brand increase visibility.[/cs_text][/cs_column][/cs_row][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto 30px;padding: 0px;border-style: solid;border-width: 0px 0px 1px;border-color: hsl(0, 0%, 100%);”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/3″ style=”padding: 0px;”][x_feature_box title=”Create Compelling Content” title_color=”hsl(0, 0%, 100%)” text_color=”” graphic=”icon” graphic_size=”90px” graphic_shape=”badge” graphic_color=”hsl(204, 100%, 50%)” graphic_bg_color=”hsl(0, 0%, 100%)” align_h=”center” align_v=”top” side_graphic_spacing=”20px” max_width=”none” graphic_icon=”file-text”][/x_feature_box][/cs_column][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”2/3″ style=”padding: 0px;”][cs_text]
It’s important to both consumers and search engines alike that your site has compelling, relevant content that provides value. After nearly two decades in the marketing industry, Gravity Digital makes you a valuable resource by creating content that informs, helps, and often entertains your patients. From blog articles to downloadable resources, quality content drives attracts visitors from the search engines, social media, email , and more. Read more about Healthcare Content Creation.[/cs_text][/cs_column][/cs_row][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto 30px;padding: 0px;border-style: solid;border-width: 0px 0px 1px;border-color: hsl(0, 0%, 100%);”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/3″ style=”padding: 0px;”][x_feature_box title=”Manage Your Reputation” title_color=”hsl(0, 0%, 100%)” text_color=”” graphic=”icon” graphic_size=”90px” graphic_shape=”badge” graphic_color=”hsl(204, 100%, 50%)” graphic_bg_color=”hsl(0, 0%, 100%)” align_h=”center” align_v=”top” side_graphic_spacing=”20px” max_width=”none” graphic_icon=”comments-o”][/x_feature_box][/cs_column][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”2/3″ style=”padding: 0px;”][cs_text]A good reputation starts with top-notch patient experience. Gravity Digital implements digital surveys to help you learn from your patients and spot patient experience issues. We work to identify satisfied patients with a positive experience and give them the opportunity to engage with your practice by providing a review or rating on public websites. [/cs_text][/cs_column][/cs_row][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto 30px;padding: 0px;border-style: solid;border-width: 0px 0px 1px;border-color: hsl(0, 0%, 100%);”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/3″ style=”padding: 0px;”][x_feature_box title=”Growth-Driven Web Design” title_color=”hsl(0, 0%, 100%)” text_color=”” graphic=”icon” graphic_size=”90px” graphic_shape=”badge” graphic_color=”hsl(204, 100%, 50%)” graphic_bg_color=”hsl(0, 0%, 100%)” align_h=”center” align_v=”top” side_graphic_spacing=”20px” max_width=”none” graphic_icon=”laptop”][/x_feature_box][/cs_column][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”2/3″ style=”padding: 0px;”][cs_text]
The old way of building websites is dead. Does this sound familiar? As a doctor, you spend a lot of money on a new website. You launch it. And then… it sits there and gathers digital dust until it gets “old” and you have to build a new site. With Growth Driven Design, websites launch quicker, practices don’t pay for features that patients and visitors aren’t using, and doctors and marketing teams stay on the same page.[/cs_text][/cs_column][/cs_row][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto 30px;padding: 0px;border-style: solid;border-width: 0px 0px 1px;border-color: hsl(0, 0%, 100%);”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/3″ style=”padding: 0px;”][x_feature_box title=”Engage with Email” title_color=”hsl(0, 0%, 100%)” text_color=”” graphic=”icon” graphic_size=”90px” graphic_shape=”badge” graphic_color=”hsl(204, 100%, 50%)” graphic_bg_color=”hsl(0, 0%, 100%)” align_h=”center” align_v=”top” side_graphic_spacing=”20px” max_width=”none” graphic_icon=”envelope”][/x_feature_box][/cs_column][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”2/3″ style=”padding: 0px;”][cs_text]Email remains a very powerful marketing tool, but it is maximized when you send the right message to the right person at the right time. Through list segmentation and automation, we can take your content and do exactly that, efficiently and accurately. [/cs_text][/cs_column][/cs_row][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto 30px;padding: 0px;border-style: solid;border-width: 0px 0px 1px;border-color: hsl(0, 0%, 100%);”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/3″ style=”padding: 0px;”][x_feature_box title=”Get Creative” title_color=”hsl(0, 0%, 100%)” text_color=”” graphic=”icon” graphic_size=”90px” graphic_shape=”badge” graphic_color=”hsl(204, 100%, 50%)” graphic_bg_color=”hsl(0, 0%, 100%)” align_h=”center” align_v=”top” side_graphic_spacing=”20px” max_width=”none” graphic_icon=”video-camera”][/x_feature_box][/cs_column][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”2/3″ style=”padding: 0px;”][cs_text]
Videos, podcasts, and other creative elements are a great way to attract prospective patients and engage your current patients. In fact, video content is predicted to grow by 14x to comprise 70% of mobile network traffic by 2020. Our Addy award winning team knows how to make an emotional connection with your audience. Read more about getting creative in healthcare.[/cs_text][/cs_column][/cs_row][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto 30px;padding: 0px;border-style: solid;border-width: 0px 0px 1px;border-color: hsl(0, 0%, 100%);”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/3″ style=”padding: 0px;”][x_feature_box title=”Scale Your Ad Campaigns” title_color=”hsl(0, 0%, 100%)” text_color=”” graphic=”icon” graphic_size=”90px” graphic_shape=”badge” graphic_color=”hsl(204, 100%, 50%)” graphic_bg_color=”hsl(0, 0%, 100%)” align_h=”center” align_v=”top” side_graphic_spacing=”20px” max_width=”none” graphic_icon=”superscript”][/x_feature_box][/cs_column][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”2/3″ style=”padding: 0px;”][cs_text]If you are a practice with multiple specialties, and different types of ideal patients, consider running additional social media and paid search campaigns to reach a larger audience and generate more patients.[/cs_text][/cs_column][/cs_row][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto 30px;padding: 0px;border-style: solid;border-width: 0px 0px 1px;border-color: hsl(0, 0%, 100%);”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/3″ style=”padding: 0px;”][x_feature_box title=”Advanced Reporting” title_color=”hsl(0, 0%, 100%)” text_color=”” graphic=”icon” graphic_size=”90px” graphic_shape=”badge” graphic_color=”hsl(204, 100%, 50%)” graphic_bg_color=”hsl(0, 0%, 100%)” align_h=”center” align_v=”top” side_graphic_spacing=”20px” max_width=”none” graphic_icon=”phone-square”][/x_feature_box][/cs_column][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”2/3″ style=”padding: 0px;”][cs_text]Tracking your progress is essential to a successful marketing strategy, so we provide standard reports for all of our doctors and practices. But, if you really want to drill down on new patient sources and ROI, we offer an advanced reporting add-on which includes call tracking, ROAS (Return on Ad Spend) to give practices additional insights.[/cs_text][/cs_column][/cs_row][/cs_section][cs_section bg_color=”hsl(0, 0%, 100%)” parallax=”true” separator_top_type=”none” separator_top_height=”50px” separator_top_angle_point=”50″ separator_bottom_type=”none” separator_bottom_height=”50px” separator_bottom_angle_point=”50″ style=”margin: 0px;padding: 0px 0px 45px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 40px 0px 0px;”][x_creative_cta padding=”25px 25px 25px 25px” text=”Schedule a chat to learn more.” font_size=”36px” icon=”comments-o” icon_size=”48px” animation=”slide-top” link=”http://blog.gravitydigital.com/doctor-marketing-chat” color=”hsl(0, 0%, 100%)” bg_color=”hsl(204, 100%, 50%)” bg_color_hover=”hsl(204, 100%, 50%)”][/cs_column][/cs_row][/cs_section][/cs_content]