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Healthcare Marketing
How much should doctors spend on marketing?

How much should doctors spend on marketing?

It’s the number one question on the minds of doctors we meet with to discuss practice marketing, and rightly so. "How much should doctors spend on marketing?"Let’s take some of the mystery out of marketing budgets and develop a formula that can serve as a...

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4 Ways Doctors Can Use Video for Practice Marketing

4 Ways Doctors Can Use Video for Practice Marketing

Medical practices and doctors take note: According to a recent KPCB Internet Trends report, online video will account for 74% of all online traffic in 2017. Americans are looking for health-related content - 80% of adult Internet users, (93 million) have searched...

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The Patient Experience Starts Online

The Patient Experience Starts Online

Healthcare is changing. The move toward value-based care has put patients in the driver’s seat and patient experience is as important as ever. Practices are analyzing areas of patient experience like wait times, provider communication, office staff and...

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Context is Key in Chiropractic Marketing Materials

Context is Key in Chiropractic Marketing Materials

For practices looking to market their services, clinics, and practices, chiropractic marketing materials (especially the web) provide an opportunity to connect with patients, and potential patients, in a powerful way. Context is the way to make chiropractic marketing...

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Content is King in Healthcare Marketing

Content is King in Healthcare Marketing

Healthcare marketing professionals should take note of this advice from Bill Gates (1/3/1996): Content Is King “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting. The television revolution that began...

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3 Signs You Need a Healthcare CRM

A Customer Relationship Management (CRM) application is essential for every business, including providers and practices in the healthcare space. Some applications claim to be industry specific, like a healthcare CRM. Other applications are universal in nature, but...

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Creating Healthcare Content: Why Blog?

Creating Healthcare Content: Why Blog?

One of my favorite points in a relationship with a prospective client is when the light bulb goes on… that moment they cross over from just wanting someone to “do” their marketing, and they see the why behind content creation and just how powerful...

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Using Facebook for Healthcare Marketing

Using Facebook for Healthcare Marketing

8 in 10 adults in the United States are on Facebook, that means your prospects are on Facebook. It’s not B2B or B2C, it's H2H. Human to Human. The rules are different for a business page than they are for a personal profile. In general, visibility is much more...

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Using Twitter for Healthcare Marketing

Using Twitter for Healthcare Marketing

If you're the kind of person who has set your Facebook profile to auto-publish to Twitter, this article is for you.Twitter is a very unique social media platform. It has a few nuances, but once you understand how the platform functions, you’ll be well on your...

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