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How to Set Up Facebook Business Manager (2019)

How to Set Up Facebook Business Manager (2019)

Facebook Business Manager is a powerful tool for businesses that need multiple people involved in managing Facebook and Instagram, have multiple assets to manage, or want deeper insights into audiences and targeting. This is a quick guide to help your team get up and...

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Make em’ stop scrolling by finding the villain

Make em’ stop scrolling by finding the villain

  We chuckle when we see the "Texas Hammer" ads, but you know what? They've been working for Jim Adler for a long time. It's because (in his own way) he's identified with his customer's pain and frustration and promised that he's going to go and crush the bad guy that...

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Chiropractors are getting burned by Facebook Ads

Chiropractors are getting burned by Facebook Ads

  Marketing charlatans are damaging your brand! I had conversations with a number of chiropractors today, and the while the story was fresh for them, I've heard it many times before. Chiropractors running low-cost new patient specials on Facebook tell me the same...

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Website Design Tips for Healthcare Providers

Website Design Tips for Healthcare Providers

When you’re a healthcare provider, your first priority is your patients. This means marketing and design may not always be your specialty. However, in today’s digital age, healthcare providers are still expected to have a strong and professional online...

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Branding for Medical Practices

Branding for Medical Practices

There is a lot of confusion when it comes to terms like “brand” and “branding”. Let’s dive right in and talk about what these terms mean, and what they don’t mean.BrandWhat it is NOT: It is not your logo or name.What is IS: The...

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What If We’re Overcomplicating Our Marketing?

What If We’re Overcomplicating Our Marketing?

I got served an ad the other day on Facebook that really bothered me.It was from another agency that serves the same type of client we do – but with a much different marketing philosophy.What bothered me was – what he was doing is a lot easier than...

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