by Casey | Jan 26, 2024 | E-Commerce
In the digital age, where eCommerce competition is as fierce as a showdown at high noon, one brand, Rowel Western Wear, managed to rise above the dust with a little help from their partners at Gravity Digital. This isn’t just a tale of success; it’s a...
by Gravity Digital | Dec 24, 2023 | E-Commerce
Hello and welcome to Gravity Digital! Are you looking to take your e-commerce business to the next level? In this post, we’ll be sharing 10 proven strategies to help you boost sales and grow your online store. Tip #1: Utilize social media to reach a wider...
by Casey | Nov 29, 2023 | Doctor Marketing, Healthcare Marketing
Ever wondered how long it takes before your business starts seeing green from all those dollars spent on wooing new customers? Enter Customer Acquisition Cost (CAC) Payback Period – your business’s financial health checkup wrapped in a metric. Why CAC Payback...
by Gravity Digital | Nov 15, 2023 | E-Commerce
What is Average Order Value (AOV) Average Order Value (AOV) is the average dollar value of the single orders in your e-commerce store. To figure out yours, divide your total revenue by the total number of orders you’ve taken. This is NOT to be confused with your...
by Casey | Nov 15, 2023 | Healthcare Marketing
In the fast-evolving landscape of healthcare, CEOs face the constant challenge of making informed decisions that drive their companies forward. Two metrics stand out in this quest: New Customer Acquisition Cost (NCAC) and Marketing Efficiency Ratio (MER)....
by Casey | Nov 10, 2023 | Healthcare Marketing
In the dynamic healthcare industry, staying ahead of the curve is crucial for growth. But sometimes, the key to unlocking your company’s full potential lies in a strategic leadership role that you might not be utilizing yet: a Fractional Chief Marketing Officer....
by Gravity Digital | Oct 18, 2023 | E-Commerce
These are the SIX Klaviyo Automations that we put in place for every e-commerce client at Gravity Digital. Klaviyo is a marketing platform that connects beautifully with Shopify and makes magical things happen, but if you’re using another platform, these...
by Casey | Oct 7, 2023 | E-Commerce, Email Marketing, Klaviyo, Shopify
Klaviyo is a powerful email marketing platform that helps businesses create personalized and automated campaigns to increase customer engagement and drive sales. Calling it an “email marketing” platform is a little understated. Think of it like: Email Marketing CRM...
by Casey | Sep 15, 2023 | Doctor Marketing, Healthcare Marketing
In the ever-evolving landscape of healthcare marketing, certain principles remain steadfast while new dynamics continually emerge. As we step into 2024, it’s crucial to realign your strategy to cater to the shifting patient expectations and technological...
by Matt Brannon | Sep 7, 2023 | Doctor Marketing
Managing online reviews is a critical part of any doctor’s marketing strategy. It’s important to note that the vast majority of negative reviews (19 out of 20) are caused by inadequate communication and disorganized operations. It essentially comes down to providing...