Ever wondered how long it takes before your business starts seeing green from all those dollars spent on wooing new customers? Enter Customer Acquisition Cost (CAC) Payback Period – your business's financial health checkup wrapped in a metric. Why CAC Payback Period...
In the ever-evolving landscape of healthcare marketing, certain principles remain steadfast while new dynamics continually emerge. As we step into 2024, it's crucial to realign your strategy to cater to the shifting patient expectations and technological advancements....
In the fast-evolving landscape of healthcare, CEOs face the constant challenge of making informed decisions that drive their companies forward. Two metrics stand out in this quest: New Customer Acquisition Cost (NCAC) and Marketing Efficiency Ratio (MER)....
In the dynamic healthcare industry, staying ahead of the curve is crucial for growth. But sometimes, the key to unlocking your company's full potential lies in a strategic leadership role that you might not be utilizing yet: a Fractional Chief Marketing Officer. Let’s...
Managing online reviews is a critical part of any doctor’s marketing strategy. It’s important to note that the vast majority of negative reviews (19 out of 20) are caused by inadequate communication and disorganized operations. It essentially comes down to providing...
Have you ever met one of those people who seems to be doing exactly what they were created to do, and their energy is so infectious that you just want to be a part of it? Dr. Tony DeRamus is one of those guys. If you spend time with Dr. Tony, you can feel the...
The way companies market has changed fundamentally in the last decadeThere are a new set of rules to be a successful marketer and firms who get to grips with these can really thrive. One of the reasons I started Healthlaunchpad was to help healthtech...
Healthcare is changing. The move toward value-based care has put patients in the driver’s seat and patient experience is as important as ever. Practices are analyzing areas of patient experience like wait times, provider communication, office staff and others. These...
We're big fans of video marketing. In fact, it drives most of our campaigns. We frequently talk to businesses that want to use video in their marketing but don't know where to begin. Why not start with your customers? Testimonial videos build your brand and generate...
When you’re a healthcare provider, your first priority is your patients. This means marketing and design may not always be your specialty. However, in today’s digital age, healthcare providers are still expected to have a strong and professional online...
Klaviyo is a powerful email marketing platform that helps businesses create personalized and automated campaigns to increase customer engagement and drive sales. Calling it an “email marketing” platform is a little understated. Think of it like: Email Marketing CRM...
https://youtu.be/p0f3PQ4p1q8 Hello and welcome to Gravity Digital! Are you looking to take your e-commerce business to the next level? In this post, we'll be sharing 10 proven strategies to help you boost sales and grow your online store. Tip #1: Utilize social media...
I love to chat about marketing. Let’s meet over Zoom. If I can get you some good advice and point you in the right direction, I’ll consider it a win.
