Ever wondered how long it takes before your business starts seeing green from all those dollars spent on wooing new customers? Enter Customer Acquisition Cost (CAC) Payback Period – your business's financial health checkup wrapped in a metric. Why CAC Payback Period...
BLOG
5 Marketing Challenges Healthcare Providers Will Face in 2024
In the ever-evolving landscape of healthcare marketing, certain principles remain steadfast while new dynamics continually emerge. As we step into 2024, it's crucial to realign your strategy to cater to the shifting patient expectations and technological advancements....
The Two Most Important Marketing Metrics for Healthcare CEOs
In the fast-evolving landscape of healthcare, CEOs face the constant challenge of making informed decisions that drive their companies forward. Two metrics stand out in this quest: New Customer Acquisition Cost (NCAC) and Marketing Efficiency Ratio (MER)....
5 Signs Your Healthcare Company Needs a Fractional Chief Marketing Officer
In the dynamic healthcare industry, staying ahead of the curve is crucial for growth. But sometimes, the key to unlocking your company's full potential lies in a strategic leadership role that you might not be utilizing yet: a Fractional Chief Marketing Officer. Let’s...
13 Ways to Improve Customer Service at Your Medical Practice TODAY
Managing online reviews is a critical part of any doctor’s marketing strategy. It’s important to note that the vast majority of negative reviews (19 out of 20) are caused by inadequate communication and disorganized operations. It essentially comes down to providing...
How to Lead Like Dr. Tony DeRamus
Have you ever met one of those people who seems to be doing exactly what they were created to do, and their energy is so infectious that you just want to be a part of it? Dr. Tony DeRamus is one of those guys. If you spend time with Dr. Tony, you can feel the...
Two Books That Changed How I Think About Marketing
The way companies market has changed fundamentally in the last decadeThere are a new set of rules to be a successful marketer and firms who get to grips with these can really thrive. One of the reasons I started Healthlaunchpad was to help healthtech...
The Patient Experience Starts Online
Healthcare is changing. The move toward value-based care has put patients in the driver’s seat and patient experience is as important as ever. Practices are analyzing areas of patient experience like wait times, provider communication, office staff and others. These...
How We Used Simple Testimonial Videos to Drive Branded Searches, Phone Calls, and Appointments
We're big fans of video marketing. In fact, it drives most of our campaigns. We frequently talk to businesses that want to use video in their marketing but don't know where to begin. Why not start with your customers? Testimonial videos build your brand and generate...
Website Design Tips for Healthcare Providers
When you’re a healthcare provider, your first priority is your patients. This means marketing and design may not always be your specialty. However, in today’s digital age, healthcare providers are still expected to have a strong and professional online...
Klaviyo Product Review – for Ecommerce Stores
Klaviyo is a powerful email marketing platform that helps businesses create personalized and automated campaigns to increase customer engagement and drive sales. Calling it an “email marketing” platform is a little understated. Think of it like: Email Marketing CRM...
10 E-Commerce Marketing Tips to Boost Sales and Grow Your Online Business
https://youtu.be/p0f3PQ4p1q8 Hello and welcome to Gravity Digital! Are you looking to take your e-commerce business to the next level? In this post, we'll be sharing 10 proven strategies to help you boost sales and grow your online store. Tip #1: Utilize social media...
Schedule a Call with Casey
I love to chat about marketing. Let’s meet over Zoom. If I can get you some good advice and point you in the right direction, I’ll consider it a win.
- A 15-minute chat with our founder, Casey O’Quinn.
- Pressure-free advice, no “icky” sales tactics.
- Answers to your questions – I’m here to help.