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https://youtu.be/wvbgg3hHk4Q If you're anything like us, you get emails all the time with subject lines like "Quick Question..." or "10 min this week?" Ugh. It's so gross. Today we're going to look at brands that are doing it right. We've scoured the web and found...
Matt: Okay, Casey, it's time to grab your Doritos, your Bud Light, and sign up for that Go Daddy account because we're talking about the funniest super bowl commercials of all time! Casey: I'm ready for this. Matt: Let's do it. All right. Let's jump in to the funniest...
We all know that Facebook is a powerful platform for generating sales, but the key to longterm success is pairing your strategy with the appropriate growth stage of your business.That probably sounds clear as mud.Let me give you a couple of examples of how this goes...
Man… there are some jokers out there who will take your money. If you’ve been around for a while you know what I’m talking about. But how can you tell? Sometimes they seem so legit. Luckily, we’ve put together three questions that will reveal the good, the bad, and...
Any small business owner knows that customer engagement is often vital for long-term success.It’s not about how many emails you’ve collected, how many social media followers you have, or even how well your last sale performed. Instead, what matters is...
Sure, marketing is important. It’s hard to get customers if they don’t know about you. But… Marketing can only magnify your existing business. That is, if you currently have an average 3-star rating on Google, investing in marketing will only get you more… 3-star...
It’s shocking.Shocking, I tell you…… how many businesses have no idea what kind of return they are getting on their marketing.And I get it, it’s a lot easier to track ROI for some businesses (like e-commerce) than others (brick and mortar or...
ROAS will change your life.ROAS stands for Return on Ad Spend.Essentially, ROAS tells you how many dollars you get back for every dollar that you’ve spent on ads.For example, if you spent $1,000 on an advertisement and you know that it resulted in $6,000 in...
The way companies market has changed fundamentally in the last decadeThere are a new set of rules to be a successful marketer and firms who get to grips with these can really thrive. One of the reasons I started Healthlaunchpad was to help healthtech...
Since we’ve all been in lockdown from COVID-19, our family has experienced an eye infection and several days of migraines. So, what did we do? We talked to our doctor for 15 minutes over a Zoom call, she prescribed some meds… and zip, bam, boom… done. It was great....
The global threat of coronavirus, recognized by the World Health Organization as a pandemic, has disrupted trade across the world.You’ve probably experienced empty aisles at the grocery store, but the crisis is making a profound impact across multiple...
There are two kinds of business content: Horrible content Content that is not horrible Here are some examples you’ve seen of typical business content that is horrible: Blog posts that are stuffed with keywords trying to get a Google ranking. Blog posts that are...