How to Get More Patients Online

How to Get More Patients Online

In today’s competitive healthcare landscape, patient referrals are not only critical for a medical practice’s success they are necessary for survival. Subsequently, one of the most underutilized methods of marketing and opportunities for practices to gain...
Value-based Healthcare Marketing

Value-based Healthcare Marketing

Nearly everyone in the healthcare industry has heard about value-based care. In a nutshell, it is healthcare’s transition from a fee-for-service reimbursement model that was previously based on volume, to a value-based focus that measures and rewards better...
Content is King in Healthcare Marketing

Content is King in Healthcare Marketing

Healthcare marketing professionals should take note of this advice from Bill Gates (1/3/1996): Content Is King “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting. The television revolution that began...