Most healthcare companies struggle with wasteful, disjointed marketing strategies. But you don’t have to.
My Journey in Healthcare Marketing
For over a decade, I’ve worked with healthcare companies, helping them overcome their marketing hurdles. One notable success story is my work with Sandstone Health, where we achieved remarkable results.
Success Story: Transforming Sandstone Health
The Challenge:
Sandstone Health was trapped in a rut, relying on generic marketing strategies that didn’t align with the vision of its leader.
The Solution:
I identified an opportunity to differentiate Sandstone Health by positioning it as the premium option for chiropractic care. We crafted a tailored advertising and marketing strategy to reflect the unique patient experience Sandstone could offer.
The Result:
- Growth from a single chiropractic location to eight locations, including a neurofeedback center.
- Annual revenue skyrocketed from six-figures to over $14 million.
- The business owner transitioned from treating patients to focusing on business and family.
This success story is a testament to the transformative power of tailored marketing in the healthcare industry.
The Fractional CMO for Healthcare
Hi, I’m Casey O’Quinn, and I’ve been in the marketing industry for over two decades. My journey in the healthcare space spans more than a decade. I understand the unique dynamics of this industry, and I’m passionate about helping healthcare companies achieve their goals.
In healthcare, there are common issues that many companies face:
- Cookie-cutter Marketing Strategies
- Lack of Differentiation
- Stagnant Growth
With a Fractional CMO like me, these challenges transform into opportunities. Here’s what you could accomplish instead:
- Tailored Marketing Strategies
- Brand Recognition
- Rapid Growth
I’m here to help you realize the full potential of your healthcare company.
What is it like to work together?
Reliability
I’m responsible for all your marketing outcomes. Each quarter you’ll see reports on what’s happening and the plan for the next quarter.
Positive Culture
I’ll create a positive, collaborative culture in your marketing team, and delegate tasks to keep each person in their genius zone as much as possible.
Custom Values
Whether you prioritize ethical practices, problem-solving, systems mastery, brand identity, or data-driven decisions, I adapt my approach to align with your values and goals.
Case Studies
Medical GPS
Medical GPS is an established company in the healthcare SAAS space. Their primary customer is C-Suite executives at large health systems.
They had recently lost their primary sales representative along with their prospect list.
They needed to quickly find a way to refresh their pipeline with qualified leads and modernize their marketing methods.
We identified opportunities around Inbound Marketing tactics and were quickly and to rank for long tail keywords to drive new, highly qualified traffic to the site.
We supplemented these efforts with LinkedIn and email outreach. We also refreshed the client’s lead capture options to increase the conversion rate of the new traffic.
We were able to solve the pipeline crisis and flood the sales team with qualified leads based on the pre-determined roles and personas.
In the initial 8 months:
- Website traffic increased from 500 monthly visitors to over 5,000
- Leads increased from 2 per month to over 100
- Website Conversion Rate from .4% to 2%
Having a rockstar sales guy and a giant list is great, but what is better than having a strategy that continually drives new, qualified leads and increases conversions across the customer journey?
This client got a fresh start with updated strategies and renewed confidence.