by Casey | Nov 29, 2023 | Doctor Marketing, Healthcare Marketing
Ever wondered how long it takes before your business starts seeing green from all those dollars spent on wooing new customers? Enter Customer Acquisition Cost (CAC) Payback Period – your business’s financial health checkup wrapped in a metric. Why CAC Payback...
by Casey | Nov 15, 2023 | Doctor Marketing, Healthcare Marketing
In the ever-evolving landscape of healthcare marketing, certain principles remain steadfast while new dynamics continually emerge. As we step into 2024, it’s crucial to realign your strategy to cater to the shifting patient expectations and technological...
by Casey | Nov 15, 2023 | Healthcare Marketing
In the fast-evolving landscape of healthcare, CEOs face the constant challenge of making informed decisions that drive their companies forward. Two metrics stand out in this quest: New Customer Acquisition Cost (NCAC) and Marketing Efficiency Ratio (MER)....
by Casey | Nov 10, 2023 | Healthcare Marketing
In the dynamic healthcare industry, staying ahead of the curve is crucial for growth. But sometimes, the key to unlocking your company’s full potential lies in a strategic leadership role that you might not be utilizing yet: a Fractional Chief Marketing Officer....
by Matt Brannon | Sep 7, 2023 | Doctor Marketing
Managing online reviews is a critical part of any doctor’s marketing strategy. It’s important to note that the vast majority of negative reviews (19 out of 20) are caused by inadequate communication and disorganized operations. It essentially comes down to providing...
by Matt Brannon | Aug 20, 2023 | Doctor Marketing, Healthcare Marketing
Have you ever met one of those people who seems to be doing exactly what they were created to do, and their energy is so infectious that you just want to be a part of it? Dr. Tony DeRamus is one of those guys. If you spend time with Dr. Tony, you can feel the...
by Adam Turinas | Aug 13, 2023 | Healthcare Marketing
The way companies market has changed fundamentally in the last decadeThere are a new set of rules to be a successful marketer and firms who get to grips with these can really thrive. One of the reasons I started Healthlaunchpad was to help healthtech...
by Casey | May 26, 2023 | Healthcare Marketing, Website Best Practices
Healthcare is changing. The move toward value-based care has put patients in the driver’s seat and patient experience is as important as ever. Practices are analyzing areas of patient experience like wait times, provider communication, office staff and others. These...
by Casey | Feb 13, 2023 | Doctor Marketing, Healthcare Marketing, Sales & Marketing
We’re big fans of video marketing. In fact, it drives most of our campaigns. We frequently talk to businesses that want to use video in their marketing but don’t know where to begin. Why not start with your customers? Testimonial videos build your brand...
by Ellan Dineen | Feb 8, 2023 | Healthcare Marketing, Website Best Practices
When you’re a healthcare provider, your first priority is your patients. This means marketing and design may not always be your specialty. However, in today’s digital age, healthcare providers are still expected to have a strong and professional online...
